"Our goal is to move the market beyond isolated agent announcements and toward a common foundation for trusted agent-to-agent media buying.," WPP Media shared in a lengthy announcement distributed on Thursday.
Five docket items are on the agenda for the next FCC open Commission meeting, scheduled for Thursday. Among them are two Public Safety & Homeland Security items for consideration by the three voting members of the agency.
With connected TV hot with both consumers and marketers, bringing artificial intelligence-fueled products to the digitally delivered streaming video ecosystem is now in vogue. For Chicago-based Iridio, this sees the debut of an AI-powered channel identification engine.
Live TV streaming service Philo has become the latest digitally delivered video content platform to introduce pause ads across its full ad-supported footprint. The format, says Philo, is now accessible both directly and programmatically, "giving brand and agency partners flexible entry into one of streaming's highest-engagement ad moments."
FOX News Media has committed to delivering what it calls "expansive, multiplatform live coverage" honoring the 250th anniversary of the United States of America's declaration of independence from Great Britain. And, the programming starts on Wednesday.
A local TV news anchor for a pair of TEGNA stations serving Jacksonville and the Chief Executive Officer of Beasley Media Group are the latest inductees into the Florida Association of Broadcasters Hall of Fame.
Steve Wexler and Dave Magnum were joined by Woodward Community Media's Director of Broadcast and a now-retired iHeartMedia Wisconsin Metro President as this year's inductees into the Wisconsin Broadcasters Association Hall of Fame. The four were feted at a Thursday night affair in Lake Geneva, Wisc.
Adam Jacobson
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