Industry News

Linear television remains the most important influence — by far — among a variety of different media platforms, through all stages of a consumer's purchase decision process. That's the key conclusion from a just-released TVB study that highlights the importance of media platforms that influence consumers during the purchase decision process.

Hearst Media Production Group (HMPG) is looking forward to the April 5 premiere of an original series, produced in an exclusive partnership with VoLo Foundation, that will air weekend mornings on CBS as part of its educational/informational programming block.

He's been the Station Manager at KTEN-TV in Sherman-Denison, Tex., and the Sales Manager of KETK-TV and KFXK-TV in the Tyler-Longview market. Now, this TV ad sales pro who led his own advertising agency is taking the post of Vice President and General Manager for a Sinclair Inc. station in Abilene, Tex.

This year marks 50 years since the OPTIMOD was launched. Orban Labs President David Day remarks, “Over the years, many things have changed in the market but one thing has remained consistent — between bandwidth issues, transmission methods and other considerations, audio needs extra treatment in order to make it pleasing for listeners."

Just a few years ago, John Morgan's accident attorney specialists were mainly known for their presence on Florida's West Coast. Not anymore. Morgan & Morgan has turned into a national powerhouse, and it is the biggest user of national TV spots to get its brand further engrained in the public consciousness.

Nielsen’s new “3-minute” rule, the future of the in-car experience, and geotargeting’s specific effect on Spanish-language broadcasters are just the tip of the topics to be broached and discussed at the 2025 Hispanic Radio Conference.

A Mississippi-based provider of hosted websites for radio stations has launched a new service that provides AM and FM broadcasters "fresh, locally focused online content" designed to drive SEO, engage audiences, and open new revenue opportunities.

San Antonio-based radio-focused software developer nextKast is heralding updates to the seventh version of its automation system, sporting new features ranging from enhanced reliability to a modernized user-friendly interface.

A Telos Alliance partner will be putting a spotlight on a products manufactured by a 35-year-old broadcast technology company based in Berlin, Germany. In particular, new features and capabilities are of note and will be shared at the 2025 NAB Show in April. 

Audiohook is growing its sales force, and it has just hired an Austin-based sales veteran who most formerly served as Director of Performance Marketing for Victory Home Remodeling and is a 2009 graduate of the University of North Texas who holds a Bachelor's degree in Jazz Studies.