Industry News

"The higher the engagement, the greater brand recall and purchase intent." That's the conclusion of a study conducted by Brightline and MediaScience that examined more than 60 interactive campaigns and 700 participants. "This illustrates what we already know: engagement equals results," Brlightline said.

The publicly traded audio content creator and distributor that's the parent of Westwood One has filed a sweeping federal antitrust lawsuit against The Nielsen Company. Mary Berner-led Cumulus accuses the ratings Goliath of “coercive conduct, strong-arm negotiation tactics, and restrictive terms” that suffocate measurement competitors.

NPR has a new Chief Marketing Officer, and her resume includes a role as VP of Brand and Product Marketing at Girl Scouts of the USA and a senior marketing position at PepsiCo.

Consultant continues challenge to maintain AM’s viability

The post John Kean Explores AM Interference Issues appeared first on Radio World.

The Media Rating Council on Friday received outside attention for its decision to revoke accreditation to "Big Tech" giant Meta while denying accreditation to fading social media darling Snap. What was largely overlooked was the MRC's concurrent decision to revoke accreditation for seven Nielsen Audio markets.

Nearly half of U.S. internet households are consumers of free ad-supported streaming television channels, new data released by Parks Associates show. The finding comes ahead of the eighth annual Future of Video: Business of Streaming conference in Marina del Rey, Calif., scheduled for November 18-20.

David Ellison and his leadership team at Paramount Skydance Corp. are putting the finishing touches on the inaugural quarterly earnings analysis since Skydance Media merged with Paramount Global. On Friday, it became known when the Nasdaq-trading company will unveil the fiscal report card for the entity trading as "PSKY."

A Canadian digital marketing partner to service-based businesses has introduced a new TV advertising tool it believes "democratizes" TV advertising for small and mid-sized businesses. It's the latest product designed to encourage SMBs to use video advertising in the streaming and digital delivery realm.

For Salem, its leaders remain confident that its mix of Christian-themed and secular conservative spoken word content will bring ad dollars and listeners alike.  To keep cash in the coffers, its co-founder and executive chairman is agreeing to accept stock in Salem rather than greenbacks as a form of 2025 compensation.

One of the first staff members of what started out as National Public Radio and is today simply NPR has died at the age of 87. In the words of her son Josh, Susan Stamberg was "a true humanitarian" who believed in the power of great journalism. "Her life's work was connection, through ideas and culture."