A media workflow specialist founded 30 years ago has moved forward with the acquisition of an integrated playout, captioning, subtitling and broadcast workflow solutions provider led by CEO David Bowes.
When adtech platforms and TV buyers evaluate Automatic Content Recognition (ACR) data or device-level targeting, they typically rely on data feeds from a single smart TV OEM or streaming device. However, newly released data from the ARF DASH TV Universe Study reveal "a major flaw" in this approach: intra-household fragmentation.
There's new life to a fight to limit "lowest unit rates" to actual political candidates seeking election advertising at the cheapest price, rather than allowing political action committees and what the former Ohio Senator and now Democratic nominee for U.S. Senate in Ohio claims is "dark money" fueled by "National Republicans and their billionaire backers."
Chatter over whether or not President Trump will soon fire the lone Democrat on the FCC could soon reach a fever pitch, as the Chairman of the Senate Commerce Committee — Texas Republican Ted Cruz — has revealed a nomination hearing for Danielle Thumann will be held on Thursday.