Hispanic market advertising shop PACO Collective has released the findings of an in-depth study that examines the nuanced perspectives of Gen Z consumers across both North America and Latin America. It offers fresh insights into how brands can authentically connect with this pivotal generation.
It calls itself a "global marketplace for local services." Now, this Australia-based business is gaining attention by signing a pair of strategic media partnerships that mark a "significant milestone" in the company's U.S. expansion.
The former Chief Financial Officer of Gerson Lehrman Group has been selected to serve in a similar role at Broadcast Music, Inc. (BMI). He'll be based in the Gotham office for the music performance rights group.