Uncertainty Impacts Brian Wieser’s 2025 Ad Forecast
Madison and Wall media advertising expert Brian Wieser has great things to share about the remainder of 2024. "[Y]et again the industry produced a dramatic outperformance versus our (and, frankly, anyone else’s reasonable) expectations," he concludes. But, the end of the rainbow that was the past 12 months will be followed by gloomy skies for ad dollars, Wieser shares.