Industry News

Advertising has entered the artificial intelligence age in a whole new way, thanks to a partnership between NBCUniversal and Comcast's FreeWheel unit; independent agency RPA; and Newton Research. With the four entities working together, one can now buy "premium video" using agentic AI across both linear and digital platforms.

Leonard Roberts notes the co-channel and adjacent collisions near Baltimore

The post Letter: The Many Maryland and Pennsylvania FM Short Spacings appeared first on Radio World.

WBGO plans to launch a multi-channel jazz streaming service this year

The post Future in Focus: Steve Williams, WBGO CEO appeared first on Radio World.

The fitness industry is positioned for "significant expansion" in 2026, with health clubs projected to grow 8%.  What does this mean for audio advertising? "This surge creates a compelling opportunity," declares MCCG Invest, a part of The Media Audit.

He received his Ph.D. in economics from the University of Virginia in 2009 and before joining the University of North Carolina at Chapel Hill, he was an Assistant Professor of Economics at the University of Georgia’s Terry College of Business. Now this Tar Heel is the FCC's Chief Economist.

The Copyright Royalty Judges have confirmed that they've started three proceedings that will eventually determine "reasonable rates and terms" for the use of sound recordings — including how much satellite radio service provider Sirius XM and public broadcasting entities will be asked to fork over between 2028 and 2032.

Roku has signed an agreement that allows it to use iSpot’s "Outcomes at Scale" product for the explicit intention of optimizing off outcomes. As Roku sees it, the bigger partnership with iSpot can help brands achieve "more accountable, performance-focused campaign results on the Roku platform."

The Video Advertising Bureau is recommending the choice of either "Households" or "Persons 2+" as new co-standards for video audience guarantees. The recommended move "evolves the legacy buy/sell practice of guarantees on narrower, linear-TV-centric standards such as Adults 25-54," says the VAB.

FM Broadcast Auction 109 is now complete, and as a result the Table of FM Allotments maintained by the FCC needed an edit. That's just transpired, with a Commission Order amending the table to remove vacant FM frequencies auctioned off. 

She's asked to oversee original content development across ION, Bounce, Grit, Laff and ION Mystery. She'll also work directly with Scripps' local TV stations and will lead efforts to "align creative talent with network brand strategies, foster audience engagement and deliver compelling programming for viewers nationwide."