Industry News

First-time TV advertisers are achieving "significant and sustained" mid-funnel results once they launch their campaign. That is the big-picture takeaway from a just-released Video Advertising Bureau report that probes some 230 first-time TV advertisers and the all-important ROI they seek when securing an ad buy.

It has a Class B1 signal covering Mendocino County and it presently is a part of the Family Radio Christian network. Soon, that could change, as this station will no longer be part of the family, pending FCC approval.

There's a "historic" addition to the agenda of the 2024 NABOB Fall Conference and Power of Urban Radio Forum, which begins October 9 at the historic Mayflower Hotel on Connecticut Avenue. And, it sees a gathering of CMOs from some of the nation's biggest advertisers coming together to discuss critical advertising issues and media concerns.

Come December, Beasley Media Group will have a new Cluster Manager for its radio stations serving Las Vegas. Who is the company betting on to bring bigger success to its five FMs?

The sale of Neuhoff Media's final seven stations, located in the Illinois cities of Springfield and Bloomington, in a transaction brokered by Kalil & Co. and Tideline Partners has closed.

The first media company dedicated to providing news, analysis, and proprietary data to sports bettors has signed a "strategic partnership" with sports and entertainment marketing firm Interstate 15 — an agreement designed to allow VSiN to further grow.

Bankruptcy exit likely means eventual changes coming to company

The post Audacy Makes It All the Way Back appeared first on Radio World.

The company wants to slice two minutes off the minimum rule

The post Nielsen’s Proposed 3-Minute Quarter Hour appeared first on Radio World.

The AM station used power lines instead of an antenna to carry its signals

The post NHK Ends AM Power Line Broadcasts at Sakuma appeared first on Radio World.

Allen Media Group's "Local Now" digital streaming platform, one of the nation's largest hubs for free ad-supported streaming television ("FAST") channels, is bringing three additional CBS offerings to its lineup.