A broadcast TV advertising sales and management veteran who joined Hearst Television in 2023 as Director of National Sales has been promoted to Vice President of National Sales. In this new role, he continues to report to Hearst Television’s VP of Sales, Gerry McGavick, and EVP/Group Head Eric Meyrowitz.
The Conservative Political Action Conference (CPAC) has told the Commission to keep its hands off of the existing television ownership rules, and eschew any change broadcasters and the NAB seek.
A "creator-first music, entertainment, and technology platform" and British media giant Global-owned digital advertising platform DAX have renewed their audio advertising agreement. It extends a partnership forged in 2015.
Paul Burt, a highly respected broadcast engineer, has five decades of engineering leadership experience, working for stations across Louisiana, Texas, Alabama, Georgia, and Florida. His work spans studio construction, transmitter modernization, emergency alerting systems, and long-term technical planning.
The four Cumulus Media radio stations serving the Lexington, Ky., market will see a new VP/Market Manager take on oversight of the properties come January 1, rising from a decade-long role as Sales Manager.
The partnership brings over-the-air broadcast radio into Viant’s platform for the first time, "demonstrating how radio and podcasts together form complementary pillars of the modern audio strategy for advertisers."
Pro and semi-pro sports leagues have been signing a multitude of live play-by-play rights with the owners of broadcast TV stations, shifting away from regional sports networks. Now the NAB wants to make sure over-the-air TV doesn't lose the momentum in the face of digital "Big Tech" encroachment.
Adam Jacobson
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