Industry News

Car dealerships, grocery stores, and big retailers were once the underpinnings of local advertising. But that's changed, leaving media companies and ad agencies scrambling to find new clients. What has changed and what business will be fueling the growth through 2029 was the focus on a webinar conducted Friday by Borrell Associates

Watching the National League MLB team that plays its home games a stone's throw away from NAB Headquarters in the Nation's Capital is getting a little easier, thanks to the FOX Television Stations property serving the sprawling Washington DMA — and Gray Media properties in surrounding DMAs.

FOX Television Stations' WTXF-29 in Philadelphia — is celebrating 30 years of waking up the region. On Wednesday, that saw a black tie gala attract a wide variety of local personalities, brought to viewers in a 60-minute special broadcast. 

It will be available in its Optimod 5950 HD processor

The post Orban to Offer Quu as Integrated Option appeared first on Radio World.

It's the view of public relations veteran turned public speaking coach Rosemary Ravinal that predictability is the fastest way to lose an audience. Surprise, on the other hand, is the spark that keeps people leaning in for more, she shares in this post-April Fool's Day column.

The annual Alliance for Women in Media breakfast held during the NAB Show in Las Vegas won't be sugar-coating its morning offerings when it comes to the main topic of discussion — although there may be a tasty pastry to go along with the coffee.

NAB Show engineering session will discuss war stories from the front lines of broadcasting

The post Don’t Try This at Home appeared first on Radio World.

Macnica has shared that at the NAB Show in Las Vegas, which starts April 19, the company will showcase new capabilities for its MEP100 SmartNIC, introducing support for both 100GbE and 25GbE media flows on a single card, along with expanded support for GPU-based processing, Windows-based applications and real-time metadata.

The medium that marketers are least confident in is outperforming everything they trust

The post Think Radio Is Dead? appeared first on Radio World.

A new deal with Nielsen has been reached, and the multi-year measurement and data agreement resolves a short-term matter that saw the mysterious absence of such TelevisaUnivision stations as WAMR-FM in Miami from the most recent Nielsen Audio ratings report for Miami-Fort Lauderdale.