"By appointing a GM and establishing Strata as a dedicated platform organization, FreeWheel is deepening its commitment to brands, agencies and media sellers that rely on the software," the Comcast unit says.
The Walt Disney Company has created of a new enterprise marketing and brand organization the ABC parent says is "designed to align the company’s industry-leading marketing teams more closely across its businesses and strengthen how Disney connects with consumers around the world."
As global marketing firm WARC sees it, media planners must evolve to meet the demands of an increasingly complex, AI-driven marketing and media landscape. As such, "Systems Planning" should be adopted as traditional approaches are collapsing.
The latest station count, according to the FCC, for broadcast radio and television stations in the U.S. is out. And, as of the end of 2025, two big takeaways can be seen. FM noncomms rose in total number, thanks to stations signing off after a recent FCC application window for new facilities. At the same time, LPFMs were on the rise.
It is a silent FM radio station with a construction permit for a 33kw signal from a mountaintop facility due west of Skokomish, Wash., and the Tacoma area. Soon, it will no longer be a Jodesha Broadcasting property, with a new owner coming to this Grays Harbor-focused station.
In July 2025, prolific low-power TV station licensee Jeff Winemiller agreed to purchase a property serving Salt Lake City. Now, he's spinning it to a name very familiar to those following the LPTV business for the last several years. At the same time, Winemiller is acquiring a different Utah LPTV property.
"Predictive advertising" company Cadent has a new Senior VP of Marketing, while also adding a Chief People Officer to its New York-based C-Suite. Taking the marketing role is a woman who was formerly Sr. VP of U.S. Marketing at MiQ.
The FCC "has outlived the economic and technological conditions that justified its creation." That's the view of American Enterprise Institute nonresident senior fellow Mark Jamison. In a "working paper," Jamison explains how the Commission is presently in a "mission vacuum," and should disappear.
Adam Jacobson
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