Industry News

Radio’s ad return jumped 27 points in a 2012 study, then a recent do-over came back flat. A new IAB guide explains why audio keeps getting shortchanged in media mix models, and names the one party with the power to change that.

The Broadcasters Foundation of America is widening a college scholarship that once reached only broadcast families. Students with no industry ties can now apply, and six new awards join the original $10,000 scholarship, bringing the yearly total to $25,000 across seven awards.

A new guide outlines how media mix models underrepresent audio and how better data can fix it

The post IAB Report Addresses Audio Measurement Gap appeared first on Radio World.

NPR has found its next product chief at a magazine company, not a public media one. David Berzin joins as Senior Vice President of Product and Data, with a brief that includes engagement, revenue diversification, and the data infrastructure behind NPR’s Network tools.

Twenty-one Democrats on the House Energy and Commerce Committee have a message for Senate leaders as another Republican FCC nomination looms: don’t confirm one without the other party. Specifically, the full-term renomination for Commissioner Anna Gomez.

Group’s updated loudness website tackles issues around hard-to-hear audio across broadcast, streaming

The post AES Dials In on Dialogue Intelligibility appeared first on Radio World.

How in-car analytics are changing the conversation for sales

The post Data-Driven Radio: A Radio World Ebook appeared first on Radio World.

WKZE stages a Halloween Scooby-Doo radio drama

The post “The Sales Manager Is Velma” appeared first on Radio World.

A small signal in Kansas City is about to get a new owner from a long way north. A Minnesota university has put its name to a deal for a single FM translator, with the likely result being more Christian talk and teaching for the area.

Pacific Media Group has promoted Sherri Hamamura Grimes to President of its Radio Division for all islands. She will keep her role as General Manager of Maui Radio operations. Born and raised on Kauaʻi, she joined PMG in 1999 and has been Vice President and General Manager of its Maui Radio operations since 2019.