Analyst: Paramount Plus WBD Equals ‘A More Formidable Competitor’
MoffettNathanson was curious as to the impact of a combined Paramount Skydance and Warner Bros. Discovery. It found "Paramount WBD" would have had a roughly 13% share of total TV viewership by distributor in the first half of 2026. This puts "Paramount WBD" in a tie with YouTube for the top spot.

