NBCU Viewers To Get ‘Shoppable Experiences’ Through New Walmart Pact
In a move that the Comcast unit believes will "revolutionize live sports coverage," NBCUniversal has teamed up with Walmart to launch a new shoppable experiences opportunity that brings unique measurement capabilities to the owner of the Peacock OTT platform, the NBC and Telemundo broadcast networks, and NBC Owned Stations.