Radio+Television Business Report

Subscription-free sports betting audio content is poised to reach more listeners on more devices.

That’s the promise VSiN and iHeartMedia are sharing, as the nation’s No. 1 audio media company has expanded its partnership with the Las Vegas-based sports information network dedicated to bettors and wagering statistics.

“Building on our success with podcasting and betcasting partnerships, VSiN will move its dedicated streaming radio station to iHeartRadio beginning on January 1,” iHeart and VSiN said in a joint release.

That will happen “just as the ball drops” at Midnight Eastern.

“Until then, the network will continue to air as a subscription service of SiriusXM, which has been VSiN’s live audio home since February 2017, more than 15 months before the Supreme Court ruling allowing states to legalize sports betting,” the companies said.

As of today, VSiN has offered multiple sports betting podcasts available for download on all podcasting platforms via the iHeart Podcast Network.

The agreement does not impact the select programming from VSiN that is syndicated for use on terrestrial radio stations across the U.S. via The Bet R Network. In its home market of Las Vegas, VSiN’s affiliate is Lotus Communications-owned KRLV-AM 920.

“We’re thrilled to build on the success we’ve had with iHeart on the podcasting and betcasting front to announce an expanded partnership that will help us offer a better product to a broader audience for free,” said Brian Musburger, founder and CEO of VSiN.

He was also upfront about the biggest concern regarding its dedicated audio channel’s presence on Sirius XM.

“We believe that removing the subscription hurdle on audio platforms will launch the critical next chapter for us on a technologically ubiquitous platform and set us up for 24/7 live programming in the very near term,” he said. “This not only allows VSiN to get to more listeners on more devices but also to capture more advertising revenue as legalized sports betting continues its rapid spread across the U.S.”

The new, expanded deal also sees iHeartRadio and VSiN collaborating on the development of new upcoming sports betting podcasts, while a “betcasting” product focused on English Premier League football (soccer) offers wagering content plus one live match to listeners each week.

As RBR+TVBR first reported on Monday (12/29), a $200 million “blank check” company with a forthcoming stock to be traded on the Nasdaq market will see two key figures at Emmis Communications in lead roles. Its board includes three others — an ex-Indianapolis mayor, an individual tied with Shamrock Communications in the early 1990s, and a “retired” ESPN Audio chief.

The SPAC, Monument Circle, seeks to merge with a media company focused on sports gaming news and information and content focused on the bettor, although investment in broader areas is possible. With so much attention on audio programming devoted to sports fans who wager on teams and their respective players, RBR+TVBR revisits a recent InFOCUS Podcast interview with Bill Adee.

Adee is the Principal and COO of VSiN, formally known as the Vegas Sports Information Network. It’s grown quickly since the spring of 2017, when Adee joined the Musbergers to launch VSiN, and he shares the latest on how things continue to roll — even through the COVID-19 pandemic.

Listen to “RBR+TVBR InFOCUS Podcast: Bill Adee, VSiN” on Spreaker.

Across December, stories of discord and disconnect dominated the headlines, as disgruntled MVPD customers were left to bemoan the loss of local TV stations due to two big retransmission consent fee impasses.

As 2020 comes to a close, Gray Television can rejoice in its signing of a carriage agreement with the fifth-largest cable TV services provider in the U.S.

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With a handful of exceptions, including Cumulus Media, radio and TV stocks were largely on the rise as the final trading week of 2020 kicked off on Monday.

Among the gainers: Sinclair Broadcast Group, and Dish, which just resolved its retransmission consent impasse with Nexstar Media Group.

RBR+TVBR OBSERVATION

Travel around Manchester, England, and you’ll hear radio stations with the same branding — Radio X, Capital, Heart, Smooth Radio, and Greatest Hits Radio — as other stations across Great Britain.

In Australia, the Nova and KIIS brands can be found in both Melbourne and Sydney.

Now, Canada is swiftly becoming a nation where national branding of radio stations, while retaining their unique program offerings, is being employed to help attract more advertising.

Interestingly, it hasn’t exactly happened in the U.S. — yet.

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In just days, the much-anticipated — and heavily marketed — discovery + OTT platform bows. How is Discovery telling consumers about its pending debut? Ironically, it is using cable TV to push viewers away from MVPDs and toward its soon-to-debut streaming service.

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At Spot TV, GEICO is most certainly one of the stalwarts with respect to ad activity by commercial count.

Indeed, it is No. 2 for the week ending December 27. But, there’s a big new No. 1, and it is a germ-fighting brand.

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RBR+TVBR EXCLUSIVE

Gene Loving has enjoyed a remarkable career in radio broadcasting. In the 1960s, his syndicated interviews with The Beatles could be heard on stations across the U.S., as he attracted big audiences for his daily radio program at WGH-AM 1310 in Norfolk.

In 1991, he co-founded the original Max Media Properties, and its current incarnation dates to 2001, when Loving teamed with local TV sales veteran John Trinder and the late Chuck McFadden — a former GM of WTVZ-TV in Norfolk — to build a company that today includes radio stations in the Tidewater region, including WGH.

Now, the ownership partners are shifting at Max, with Loving gaining a greater stake in the company.

It’s thanks, in part, to the departure of a key institutional investor.

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It was a largely expected deal. Still, the Media Bureau of the FCC used the time-honored tactic of burying big news before a major holiday to tell the world of its decision.

It has given its OK to a transaction that will see a global private investment firm and a related media-focused operating and investment company take majority ownership interest in the biggest multimedia company targeting U.S. Hispanics.

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A radio industry notable has moved forward in forming a “SPAC” focused on sports media. It is an effort sparked by the man who once owned the Seattle Mariners Baseball Club.

But, it also involves the man who serves as President/COO of the company this industry leader founded in 1979, and three board members.

Among those board members: the former head of ESPN Audio, Traug Keller.

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For those who were raised in Upstate New York, SPAC is shorthand for a popular outdoor concert venue in Saratoga Springs. On Wall Street, a “SPAC” is shorthand for a “Special Purpose Acquisition Company” — like the one Cumulus Media co-founder Lew Dickey Jr. created for an early 2019 merger with international digital music streaming platform Akazoo.

Now, another radio industry notable of the last 25 years has moved forward in forming a “SPAC” focused on sports media. It is an effort sparked by the man who once owned the Seattle Mariners Baseball Club.

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For years, it was safe to say that GEICO was the biggest user of broadcast and cable to reach consumers, given their dominance at spot radio, spot cable and spot TV according to Media Monitors. That’s not true today, as one of its auto insurance competitors has surged to the top of the latest Spot Radio report.

As shown below, State Farm is the big leader at Spot Radio, and accounts for a stunning 94,230 spot plays.

By comparison, GEICO is ranked No. 8 for the week ending December 27, with some 45,757 spot plays detected. That puts GEICO slightly below Progressive in an ever-competitive brand category.

While State Farm is firmly ensconced at the top, Bank of America and Merrill are again major users of spot radio, as is Pfizer — the maker of one of two approved COVID-19 vaccines.

An AM/FM combo serving Minot, N.D., has been involuntary placed into an estate administered by Virginia-based attorney Todd Steiner, following the recent death of the stations’ licensee.

The estate is being led by the deceased owner’s son, who continues to manage business affairs of the properties.

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A Class B AM licensed to Salt Lake City, and an unbuilt FM translator at 94.5 MHz in Draper, Utah, are among the assets that have been licensed to Vic Michael. He’s been trading translators across Hawaii and the Southwestern U.S. over the last several months, and Michael is at it again.

This time, it sees his Utah LMA partner converting its operation to a purchase.

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Nexstar Media Group late Christmas Eve successfully reached “a comprehensive multi-year distribution agreement with DISH Network.”

The agreement restores Nexstar’s 164 local television stations across the country and Nexstar’s wholly-owned cable network, WGN America, to DISH Network’s programming line-up. WGN America will also launch on DISH’s streaming service, Sling TV, in early 2021. Financial terms of the agreement were not disclosed.

The agreement means that more than 5 million DISH subscribers will again have access to the network and local entertainment, sports, and news programming provided by Nexstar television stations and by WGN America, home of the prime-time national newscast, NewsNation.

During the last three months, Nexstar successfully completed more than 250 distribution agreements with its satellite, cable, telco, and streaming partners, it says.

Combined with similar agreements reached with other providers in 2019, Nexstar adds it “now has long-term visibility regarding future retransmission and carriage fees covering 90% of the company’s footprint through 2022.”

Nexstar’s local television stations and WGN America had been off DISH Network’s satellite system since Dec. 2. “We regret the inconvenience experienced by our viewers and look forward to again providing them with leading network and local programming,” Nexstar says.

Serving as Chairman of the FCC has been the honor of a lifetime. And soon, my time in this position will conclude. 

Those are the words of Ajit Pai, who will preside over his final FCC Open Meeting come January 13. The meeting won’t involve any new business, with Bureau, Office, and Task Force leaders summarizing the work their teams have done over the last four years in a series of presentations.

And, it could involve a lot of salutes to the man some detest for “killing net neutrality” while others highly admire for his wit, affability, love of the Kansas City Chiefs, and that oversized Reese’s coffee mug.

RBR+TVBR OBSERVATION: Chairman Pai, we hardly new you. But, in the time you served on the FCC, you proved to be a champion of local media. From tiny AM radio stations to the biggest TV stations, you showed you care — perhaps a lot more visibly than your predecessor. The radio and TV broadcasters of America owe you much gratitude, and we will miss you and that coffee mug of yours. And, who can we taunt when the Buffalo Bills advance to the Super Bowl? While our Editor-in-Chief met you once — by chance at Reagan National Airport and you returned to D.C. from a Boston event in November 2019 — you were pleasant, and took time to chat in that airport corridor. Be well, sir, and best of luck on your next role.

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American Tower Corporation has closed its acquisition of InSite Wireless Group.

The total consideration for the transaction, subject to certain post-closing adjustments, was approximately $3.5 billion, including the assumption or repayment of existing InSite debt, and was funded by a combination of cash on hand and revolver borrowings.

American Tower Chief Executive Officer Tom Bartlett said, “We are pleased to close this immediately accretive transaction and expect to quickly begin driving new leasing activity on these high-quality, well-located assets. As 5G densification initiatives in the U.S. accelerate and network deployments in international markets continue, we believe we are well positioned to generate attractive, sustainable long-term growth, including on these new sites, while playing a key role in enhancing mobile broadband connectivity.”

American Tower expects the assets acquired from InSite to generate approximately $150 million in property revenue and approximately $115 million in gross margin in 2021.

One of Kansas’ only independent broadcasters has just seen one of its two UHF television stations placed into receivership.

It’s a channel that serves both Wichita and Hutchinson with a host of digital multicast networks including COZI TV, Estrella TV, Bounce, LIGHTtv and NewsNet.

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In the border city of El Paso, an FM translator at 88.1 MHz and its sibling at 101.7 MHz have offered Christian talk and teaching programs tied to KELP-FM 89.3, a facility located to the north in Mesquite, N.M.

That’s changing. The nation’s No. 2 licensee by station count is buying them.

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On December 22, RBR+TVBR reported on a transaction that will see a reborn “Ritmo” offer Tropical programming to Hispanics across the Delaware Valley, courtesy of Miguel Amador and his Ritmo Broadcasting.

Ritmo also operates a Top 40 operation with call letters that pay homage to a pioneering hit music FM that once served Philadelphia, and a FCC filing now shows he’s buying the AM and FM translator used to power up WIFI.

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