It’s nearly impossible to eat at a restaurant without witnessing a delighted diner taking a picture of the plate in front of them. Could you have imagined this happening prior to Instagram, Facebook and digital photography?
As many trend trackers have observed, Millennials are obsessed with food. Thanks to social media, “food culture” has caught fire faster than a flambéed pudding. LendEDU, a digital marketplace for private student loans, asked 1,000 Americans aged 22 to 37 and uncovered that 49% spend more on dining out than they put toward retirement. They found that 27% actually spend more on coffee alone than they do on savings plans.
Maybe it’s time to reconsider your diet plan! What percentage of your broadcast week is spent discussing food?[Infinite Dial: Podcast Listening Now a Majority Behavior]
What’s old is new again: I once worked with one of those “real gentlemen” in radio — look the term up in the dictionary and you’d see the face of Eddie Gallaher. Eddie started so long ago that part of his job as an announcer was to sing live! Man, what a voice Eddie had.
He was also blessed with a sensitive palate and had the ability to convey in great detail why a restaurant meal was so delicious. Eddie made listener’s mouths water for 53 years on the air.
Is there someone at your station or, maybe even better, a local foodie “influencer” who could do the same? I see advantages to either type of talent. A key personality at your station will already have cred with her audience. However, the culinary influencer will likely know much more about the local dining scene and, on top of that, she may well introduce a new audience to your station.
This short-form foodie segment — which airs primarily in morning drive, perhaps to repeat throughout the day — could also be a longer, weekly podcast wrap-up that goes into more detail concerning the reviews and discussion the host has done the previous week.CULINARY CONTEST
The next step is conveying recipes on-air, on the web and on your social media channels. This is where you get listeners involved. The possibilities are almost endless. Here’s one idea to get you started.
The prize: Dinner for two at a hot local spot or, if you’ve got the dough, a meal in a cool city that includes air and hotel fare. Contestants submit their original recipes (or those they’ve tweaked and cited) along with a bit of commentary as to why their recipe is so appealing, which you then push out to the public.
Tap as your finalists the top three or five who garner the most thumbs-ups, then invite them to bring in their dish for the morning show and your foodie star (if you have one) to sample live.
From there, you choose the winner to announce the next day.
Maybe you can convince a local restaurant to actually put the dish on their menu to serve at a special price for that week.SALES SPECIAL(TY) OF THE WEEK
If I haven’t enticed you to start considering a culinary content perspective, there is an entire sales angle that can generate bucks to the bottom line. Once a month, you could create a week devoted to a food or beverage specialty.
As an example, consider “Beer Week.” Many cities have a lively brewery scene. You could create a consortium of micro-brews who each pitch in to generate further growth to the scene. The package could start with a brew festival that the station promotes, where their top brews are sampled; continue with a certain number of daily mentions about beer specials at each location with one live remote at each place; plus a section on the station website devoted to local beer and daily social media posts.
This same model could be applied to wine, seafood, pasta, healthy eating options, the list goes on.
Everyone has to eat. Not everyone has to listen to radio. Give people a compelling reason to sample your station and increase the odds of repeat customers.
Mark Lapidus is a longtime contributor to Radio World. Email him with comments or your own promo successes at email@example.com.[Want more information like this? Subscribe to our newsletter and get it delivered right to your inbox.]
This page will be periodically updated with more content during Radiodays Europe 2019. Find more coverage via our Twitter account.Radiodays Europe 2019 is taking place at the SwissTech Convention Center, located on the EPFL campus in Lausanne, Switzerland. Photo: Gary Kline
“Audio and radio is the new black gold,” said Cilla Benkö, director general of Swedish Radio and member of EBU’s Executive Board. “More producers than ever produce audio and there are lots of challenges but also lots of opportunities to take home and use wisely for a terrific future.”
Joe D’Angelo, Sr. V.P. Broadcast Radio, Xperi, outlined the company’s approach to the DTS Connected Radio platform during the Monday morning session “Smart Apps, Smart Speakers and Smart Cars — Getting Them to Work for Your Station” at Radiodays Europe 2019. Photo: Gary Kline
Gilles Marchand, director general SRG SSR, Switzerland explained that the public service broadcaster’s new strategy includes more diversification in programming, more collaboration with private media companies and institutions more efficient due to fewer resources. [From Canada to Mexico, Digital Radio Makes Headway] “Define basic principles and stick to them. Once these principles are approved by all stakeholders they will be your guide.” advised Franz Kok, director, NLO in the Netherlands, during the session on measuring audio listening on all platforms.“ Photo: Gary Kline
Dino Sofo, podcast editor, BBC News presenter and BBC Radio 5 Live’s podcast “Brexitcast,” which he said was changing the way journalists interact with audiences and that’s starting to affect their linear output.
To maintain trust in media we need to invest in journalism, training and where audiences want it, Noel Curran, director general EBU told Radiodays Europe attendees on Monday.
In the wake of the completion of Robert Mueller’s report, much is being made of the outcome. More than 600 days and thousands of subpoenas later, we know little as of yet. That has not stopped the speculation.
One thing is clear: radio in communities across America has been a necessary antidote to some of the mess we’re offered on television and digital.
Although it is unlikely anti-Trump forces will get their wish and see Trump impeached over alleged ties to Russian election meddling, they got much coverage of the story. Whether that coverage was a democratic imperative or just excessive remains to be seen. However, I do not believe anyone can argue it was especially smart or illuminating.
Reporting of the investigation was driven quite often by the 24-hour news cycle. Breathless cable channel pieces and roundtables from every angle squeezed the last ounce of drama, day and night. One network even logged every single day the public awaited the report’s completion, including graphics and dour voiceover on it being Day 400, or what have you. The apex of the frenzy may have been in January, when Buzzfeed doubled down on a story by a journalist accused of past plagiarism and shoddy reporting, in which Mueller’s office took the extraordinary step of labeling false.
Seven in 10 Americans say they have news fatigue. Is there any wonder why?
As a former newspaper and radio journalist, I pondered the stories that were missed by the focus on one important, but heavily covered, story. Rather than scold the press for not putting more resources into this-story or that-story, though, I wondered how many journalists spent more time on Mueller reads than going into rural communities and communities of color to share the news we rarely hear. Awaiting and reacting to awaiting the Mueller report added up to hours and hours of news each day for a single story. And while television and digital media is a game of ad impressions, where Mueller stories generate clicks but human trafficking or the epidemic of intimate partner violence don’t, omitting that reality and dressing up the focus to, frankly, “Because Trump,” felt obscenely hollow.
With the findings done and no further criminal charges or other related activity on the horizon, today you do not need to look far to encounter various news outlets and journalists defending this sort of reporting. Simply do a search for “news coverage mueller” and you’ll be treated to a plethora of pundits defending the press. Yet, to quote the famous philosopher Jay-Z, men lie and women lie, but numbers don’t. Television is down in audience. So is digital. Do you know what isn’t?
Chris Stigall argues conservative talk radio has been a corrective to liberal news coverage. While he’s off — Pew is among many organizations to note the nation is skewing more politically liberal in the last 40 years, making the conservative Silent Majority implication a bit suspect — news fatigue and distrust of media are real. These facts are assuredly why there is such disintermediation today; new content providers and outlets are popping up every moment as audiences want a fresh perspective on an issue. When CNN’s 14 thumbnail images screaming at each other and Fox News’ talking heads feel tiresome, most people crave something different.
Local radio offers connection to communities and greater context when Americans feel there’s misinformation elsewhere. At a station like Colorado’s KVNF, the award-winning Local Motion presents stories that reflect a community’s diversity of views. Meanwhile liberal radio talk show hosts like Thom Hartmann are the progressive counterparts of those Stigall champions. Like conservative talkers, such hosts seem unconvinced commercial media is getting the story right, and seek to go farther.
The result of all these fascinating radio departures is a more fully informed public, one that wants more nuance to its news. Radio has provided such richness for generations. Today is a day we only reaffirm that commitment by demonstrating that appealing to minds over clicks makes and keeps us relevant for years to come.
To be clear, my media criticism is more about the model. Furthermore, it is based in a hope for renewed attention on public and community media, which provides an important context to the news. It’s a context from which we can all benefit.
The post Community Broadcaster: Post-Mueller, It’s Radio for the Save appeared first on Radio World.
I’ve had the pleasure of speaking to a number of SBE chapters and state associations recently. AES67 compliance is a popular subject, especially in that there are no “AES67 police” to ensure compliance with the AES AoIP standard. Buyer beware!
Another popular discussion is the number of engineers who lose their jobs for doing them “too well.” As management is pressed to reduce expenses, every department is under scrutiny. If you’re not visible to your management, but the station stays on the air reliably, you may be leaving the false impression that you are doing nothing and aren’t needed. Could the station be just as well served by a contract engineer at a fraction of your cost?
Sorry, but these are real considerations that I hear from GMs and owners.[Why Engineering Training and Mentorship Matter in 2019]
So how do you combat this thinking? By keeping your GM, PD and OM informed of what you and your department are doing. If you get called out overnight or on a weekend, leave a voicemail or email explaining what caused you to be called into the station and how you corrected the problem.
And if it was an overnight call, explain why you won’t be in the station until noon. It takes just a few minutes to inform your coworkers. Most will appreciate knowing your level of service at such an hour. It helps explain why you aren’t showing up at 8:30 the next morning.
Also prepare a brief engineering activity report. This doesn’t have to be anything fancy, just several bullet points to highlight the week’s activities — especially major problems you solved. Send this to all the management team of which you belong — GM, SM, PD and OM.
If your shop is as busy as mine was when I was a practicing engineer, you’ll never remember all the things you work on — even in a week’s time. For every major event, I’d scribble a note on a piece of paper and slip it in a file folder in my desk. At the end of the week, I’d remove all the slips of paper; within five minutes, my bullet-point report was done.[Garrison Cavell, Cindy Cavell Feted With NAB Engineering Achievement Awards]
Because so much of engineering is “off site,” you must update your management team on your activities. In addition to keeping everyone apprised of your activities, if anyone gets the idea that your position can be eliminated, who will perform all these tasks?
This topic came up in a discussion among engineers at the Michigan Association of Broadcasters state convention. Engineer David Benson told the group about an app called Time Recording Pro by DynamicG. It’s available for both Apple and Android platforms for just $3.49. It is a time management app that permits you to keep track of what you do and when. The data can be exported easily into an email to your comanagers.
This app is also ideal if you do contract engineering — all those little trips or services that get forgotten in a month’s billing time are now captured (and billed). You’re sure to recoup the $3.49 investment quickly.
For the contract engineer, you can summarize your entries by client, and export the information into an email or an invoice. David uses the app exclusively, and I hope you will consider it too. It requires a little change of behavior — logging every activity — but the results are worth it and may just save your job!
For the station engineer, your most important activities are chronicled, and for the contract engineer, you’ll be amazed at how your billing increases. Since the contract engineer has only his or her time to bill, catching all those “little” jobs that get forgotten is important to your bottom line.***
We’ve had a great discussion over several columns about rack shelves and their supports.Fig 2: Reverse a rack shelf in a turret to create a shelf for a telephone controller.
Fig. 2 is another take on the rack shelf. When mounted “backwards” in a turret, it holds a telephone hybrid controller. This makes the controller operation easy for the operator and keeps it off the console desktop surface.*** Fig. 3: Tripp-Lite has added a network connection to its power strips for monitoring and control.
Jeremy Preece is the chief engineer for K-Love/Air1, based in California. Jeremy shared an AC power strip he is using that is manufactured by Tripp-Lite.
What makes this power strip unique is the RJ45 connector (and cable) shown in Fig. 3.
The entire strip includes a network interface that enables remote monitoring and control. This is ideal for remote sites that may need to be monitored or require occasional rebooting.
Contribute to Workbench. You’ll help fellow engineers and qualify for SBE recertification credit. Send Workbench tips and high-resolution photos to firstname.lastname@example.org.
Author John Bisset has spent 49 years in the broadcasting industry and is still learning. He handles western U.S. radio sales for the Telos Alliance. He is SBE certified and is a past recipient of the SBE’s Educator of the Year Award.
beIN Sports, LLC, Complainant, v. Comcast Cable Communications, LLC and Comcast Corporation, Defendants
Auction of Construction Permits for Low Power Television and TV Translator Stations Scheduled for September 10, 2019; Comment Sought on Competitive Bidding Procedures for Auction 104
While the general trend for media consumption reported in the Infinite Dial shows increased growth over the past year, not everything is turning up rosy. Social media had some surprises. While the awareness for all brands exceeded 90%, usage seems to be another story. Those numbers seem to have hit a plateau over the past four years, 77% in 2016, a peak of 80% in 2017, followed by 77% in 2018, and 79%, or 223 million this year.
Study purveyors Edison Research and Triton Digital’s numbers for social media brand usage show Facebook with 67% in 2016, declining to 61% this year. At the same time, Twitter dropped from 23% to 19% over the same time period. These numbers mean there are 15 million fewer Facebook users today than in 2017.
Interesting details emerge when the numbers are broken down by age. While Facebook usage actually grew in the 55+ group, and declined slightly among 35–54 year olds, there was a drop from 79 to 62% over the past three years in the 12–34 group. In raw numbers, that works out to a drop from 82 million users to 65 million, a decrease of 17 million. Where did they go?
The Infinite Dial’s numbers suggest that they didn’t defect to other social media brands, they just stopped using Facebook.
When respondents were asked to name the social media brand they used most often, Facebook continues to come out ahead, although that lead has dropped from 65% in 2015 to 52% today. At the same time, Instagram and Snapchat have grown. When viewed from the 12–34 demographic, most used figures show Facebook, Instagram and Snapchat in almost a three-way tie.
The post Infinite Dial Indicates Social Media Use Has Stagnated appeared first on Radio World.
Codec maker Comrex has released firmware version 4.3-p6 for Access and BRIC-Link codecs, which it says includes the newly developed HotSwap app, an experimental version of a new HTML5-based user interface along with bug fixes and other improvements.
According to Comrex, HotSwap lets users back up studio-to-transmitter links or other dedicated links with a wireless modem. Users can select a network that will only be engaged if the primary network fails. The system will warn of this status with a contact closure, and automatically fallback to the primary once it’s restored. Fall-over to backup happens in a matter of seconds, and the return to reguar status should be seamless, according to the company.
The new and optional GUI is in response to the phasing out of Adobe Flash, the company explained. It is not based on Flash but native HTML5. However, all current Comrex IP codecs, Toolbox, Codec Commander and Fleet Commander will default to the familiar Flash user interface. Experimenters with the new GUI are encouraged to contact Comrex if an issue is discovered.
NAB Show Booth: C2330
Info: www.comrex.com[Want more information like this? Subscribe to our newsletter and get it delivered right to your inbox.]
Digital Radio Mondiale has launched its 5th DRM Enterprise Award.
According to the consortium, the award honors an individual or organization that has “promoted DRM successfully, has convincingly explained how DRM can be applied innovatively and can be actively introduced.”DRM chose the DRM Stakeholders’ Group of India as the 2018 Enterprise Award winner.
DRM explains that the winner will be a “true social media influencer, who has used for this purpose communications methods such as, though not exclusively, social media.” The organization adds that its objective in awarding this prize is to disseminate information about the DRM digital radio standard, stimulate interest provide further knowledge to new territories while consolidating interest in existing DRM countries.
To qualify for the award, two credible endorsers, ready to testify about the good work of the candidate, must nominate the individual or organization. In January DRM handed the last Enterprise Award, which focused on Southeast Asia, to the DRM Stakeholders’ Group, led by the Indian network operator BECIL.
An independent board of specialists, made up of DRM Consortium representatives, will select the victor, who will also receive a cash prize. The deadline to enter is Sept. 15. DRM will announce the 2019 winner before the end of the year.
“The fifth enterprise award will recognize the efforts of one exceptional individual or organization prepared to explain simply and convincingly the many obvious benefits of Digital Radio Mondiale and digital radio,” said DRM Consortium Chair, Ruxandra Obreja. “The attractive features of DRM like the many data services, its traffic information capability or the emergency warning functionality offer new opportunities and applications to meet real and urgent needs of people in many parts of the world.”
Information is available at email@example.com.
The realm of radio broadcasting is being affected drastically by the migration to digital delivery of information and entertainment content. Now a new white paper to be delivered at NAB Show will address the significant opportunities and challenges the digital world presents to terrestrial radio. It will include recommendations about digital radio, hybrid radio and metadata.
The North American Broadcasters Association, in partnership with NAB, has scheduled its Future of Radio and Audio Symposium as a part of the Broadcast Engineering and Information Technology Conference.
The document, titled “Value Proposition of Radio in a Connected World,” takes a strategic look at the next generation of radio and will be discussed on Sunday April 7 at 10:45 a.m. in N258 of the LVCC North Hall. A group of panelists will give perspective on its recommendations.[What’s on the Docket for NABA in 2019?]
Discussion will focus on the massive shifts digital is driving within traditional radio broadcasting, according to NABA, including the surging number of audio distribution platforms and how broadcast radio can capitalize on its strengths and avoid the pitfalls new technology can sometimes create.VALUE PROPOSITION
The paper, prepared by NABA’s Next-generation Radio Working Group and posted to its website, is divided into main sections (e.g. Digital Radio, Non-Broadcast Content, Proximity and Listener Affiliation, Hybrid Radio, Metadata, Connected Car), and each section ends with NABA recommendations on a specific topic.
The paper considers how radio has defined itself, the shifting definitions of radio, and how the industry might consider future developments, according to NABA.
“The hope is that practitioners view this document as an information resource helping to make business and technical decisions. Members of NABA feel that radio, as a technology and industry, holds a strong market position and should capitalize on these strengths,” the group said in a statement.
It continued, “Members of NABA also feel radio as an industry must constantly consider strategic adjustments to continue holding a strong market position. Technology and market forces bring change. The radio industry should seek to stay vital by taking advantage of the changes, and not be content with entrenchment.”
Michal Beach, VP of distribution at National Public Radio, leads NABA’s Next-Generation Radio Working Group. Session panelists scheduled to appear include Samuel Sousa, senior advisor, streaming R&D at Triton Digital; Steve Newberry, EVP industrial affairs and special projects at NAB; and Dave Casper, SVP of digital services at RAB.METADATA AND MORE Michael Beach
(Photo by Allison Shelley)
Beach, who oversees NPR’s Public Radio Satellite System, said the work group recommends stations offer audio to their listeners on as many platforms as possible to “grow audience and take advantage of cross-promotion opportunities.”
The paper identifies some of the main strengths of radio (localism, brand recognition, a public service for the community, reach, etc.), but Beach said the document is less a listing of the values of radio than a tool for stations and groups to use to think about and evaluate the best way forward.
The working group shared some of its opinions published in the paper with Radio World:
- Radio stations should strongly consider adopting HD Radio hybrid IBOC mode per the NABA position paper on a voluntary North American digital radio standard.
- Radio stations and station groups should participate with national and international organizations to help define what criteria to adopt to make the decision to go to an all-digital transmission.
- Management of radio stations and networks should immediately begin supporting internet-based content for use by hybrid radio receivers. Strong broadcaster support is vital for adoption of hybrid radio technology, especially with automakers.
- Radio stations should adopt best practice use of metadata per the documents developed by the National Association of Broadcasters.
Beach said data shows that adding static metadata increases listening time, and adding dynamic metadata increases listening time even more.
“If using dynamic metadata, it is the opinion of the work group that stations should experiment to understand the best refresh rate of text and graphics to get the best advantage of the content without distracting drivers,” according to the paper.COMPETITIVE ADVANTAGE
The report also identifies advantages radio can lean on, including its professional content, brand recognition, reach, business sustainability and technical know-how.Lawrence Galkoff
Lawrence Galkoff, GM of Radioplayer Worldwide, said radio has to compete at all levels in order to maintain audience in the future.
“To me, digital distribution and the internet are the biggest game-changers in the radio industry since the invention of transistors. It’s a technological revolution. If radio is not in the digital space, it will lose listeners to the very many and growing options that are available,” Galkoff said.
He continued, “Radio needs to keep attracting new listeners. Younger people will not just find radio when they get older, they need to have it as part of their lifestyle from an early age so radio needs to be in the places that they go to for entertainment and we need to be strong enough to compete with all the other sources of entertainment that are available to them.”
Radioplayer, a collaborative radio aggregator, is available in eight countries in Europe.
Galkoff said his organization has found that if there is no metadata when listeners search for a station, they are likely to move on. “This extends to having great logos rather than providing big empty gaps on vehicle dashboards. Radio has to sound and look good.”
NABA is a nonprofit association of broadcasting associations in the United States, Canada and Mexico. It is headquartered in Toronto. This is its fourth Future of Radio and Audio Symposium; the previous three were standalone events for NABA members, held in Toronto, Washington and Mexico City.
Sierra Automated Systems has a new radio broadcast console debuting at the NAB Show.
The Stratos has user-friendly features such as low-power consumption OLED displays for each fader channel; user-defined color mapping of each button; and the ability to utilize each button, fader and knob as a video switching control.
On the networking side it is AES67 plug and play out of the box, featuring Audinate Dante.
There’s also a new HTML5 GUI with full control of all audio and video elements ?One step easy integration with Radio Phones by Data Voice Options?
Stratos is modular and available in colors to match any studio, SAS says.
Stratos Lead Designer Rey Montañez stated, “The Stratos provides a simplified surface to control visual and audio elements simultaneously, increasing productivity and quality of programming.”
NAB Show Booth: N6520
Nautel has an announcement that should thrill many AM radio station owners, personnel and fans: digital AM broadcast is available for all of its NX AM transmitter line.
Nautel head of Marketing John Whyte said, “Although all-digital AM operation currently requires an experimental license, we and others feel that this is an exciting direction for the AM band and Nautel is ready to support broadcasters as they move ahead with their plans.”
Whyte added, “Its digital modes provide the precision needed in the spectral mask as well as the in-band signal quality required for digital features such as User Experience metadata. NX transmitters, combined with our digital-ready importers and exporters such as HD MultiCast+, make it easy for AM stations to adopt digital transmission.”[ebook: What’s Ahead for All-Digital AM?]
Nautel’s NUG will also take a look at all-digital AM with the “Future of AM” panel. In addition all-digital AM will be demoed throughout the show at the Nautel booth.
NAB Show Booth: N5924
The post NAB Sneak Peek: Nautel Adds All-Digital to NX Transmitters appeared first on Radio World.
Incentive Auction Task Force and Media Bureau Waive Certain Quarterly Post-Auction Transition Progress Report Filing Requirements for Television Stations Assigned to Phases 3, 5, and 8
As some of you know, I study and teach two subjects in depth: the history of broadcasting and the history of the USA National Security State. These two topics merge when the objects of government wiretaps realize that they are being listened to, then make strategic comments or even entertain their eavesdroppers. At this point […]
The post How to turn your FBI surveillance into a radio show appeared first on Radio Survivor.
WorldDAB has formed the WorldDAB Spectrum and Network Implementation Committee (SNIC) to support the implementation of DAB+ networks.
According to the organization, the previous Regulation and Spectrum Committee will expand its remit to include the discussion and exchange of knowledge and best practice regarding the implementation of DAB+ networks.
The SNIC will focus on three areas. These are spectrum monitoring, DAB+ network development and DAB+ implementation.
In addition, the new committee’s topics and activities will include advice and best practices on transmission site building, DAB+ multiplexing and sound processing as well as DAB+ monitoring and signal distribution and data service implementation.
The SNIC will organize seminars aimed to facilitate emerging and existing DAB+ markets carry out a successful deployment of DAB+ networks.
The first seminar of the WorldDAB SNIC will take place in Budapest, Hungary at 2–4 p.m. on May 22 in parallel with the MBT Conference, and in partnership with Broadcast Networks Europe.
On the agenda for the first seminar will be “Best practice for implementation of SFN networks” with case studies from Germany, United Kingdom, Italy, Norway and Poland.
Seminar attendance on May 22 is open to members and non-members of WorldDAB and is free of charge. Pre -registration is necessary. Click here to register.
The post WorldDAB Forms Spectrum and Network Implementation Committee appeared first on Radio World.