Nautel will show a range of its medium wave and FM transmitters, including products from the NX, GV and VS lines.
The company will also host two special events. On Saturday, Sept. 14 from 3:30 to 5:00 p.m. it will hold an interactive panel session on “DRM Implementation — A Solution For All Your Needs.”
On Sunday, Sept. 15 from 3:30 to 5:00 p.m. Nautel will host “Digital Radio in North America & Emerging Markets,” presented by Xperi.
Both events will be followed by 50th Anniversary receptions.
IBC Stand: 8.C49
The post IBC Sneak Peek: Nautel Displays Latest MW, FM Transmitters appeared first on Radio World.
I once created a custom coffee product for a radio station.
It’s not as weird as it sounds. We wanted to promote an upcoming new morning show and one day while sipping my morning beverage, it occurred to me that a good cup of coffee delivers the attributes of a morning show. Both products wake people up, make them cheerful, have a distinct flavor, etc.
So I got our friendly neighborhood roaster to make me a good blend — which I then labeled with the name of our morning show — and sold our brand by the pound at his café. Next, through an advertising agency, I placed commercials on our direct competitor.
Then I called the press to let them know. That we were able to advertise on a direct competitor was big, somewhat scandalous news. Of course, now you can advertise every day on a direct competitor without the shenanigans, and you’ll have a lot more impact than even one high-school type of stunt.
Want to go where few stations do, but where your listeners entertain themselves every day? Advertise on YouTube!
While Facebook, Instagram, Twitter, Snapchat and others get all the press, Google’s YouTube has been taking over the planet. Oddly, some don’t even think of YouTube as a social channel even though it has all the community elements that enable engagement. If that doesn’t impress, perhaps this statement from Google will: “In an average month, 18+ year olds in the United States spend more time watching YouTube than any television network. On mobile alone, more 18- to 49-year-olds watch YouTube during prime time in the United States, than they do the top 10 prime-time shows combined. Over the last two years, the number of small and medium-sized businesses advertising on YouTube has doubled.”Want to increase ratings? Find your target audience on YouTube.
Why, for the most part, is local radio missing in action? Too many station leaders/decision makers feel that outside advertising either isn’t needed for a broadcast radio station, or that it’s a luxury. It’s a bit ironic and even hypocritical that folks who rely on advertising sales themselves are willing to say that it’s not necessary. Now more than ever, radio needs reinforcement outside itself to show relevance.
While it takes substantial investment for radio commercials to be meaningful on broadcast television or cable, radio stations of any size can afford some level of YouTube video campaigns. I say this because of the amazing targeting and capability to cap bids of advertising. Target by age/gender/Zip code/household income and many shared traits, or by preferences that match your format. Plus, you can pick a channel (music, news, etc).
Cost per thousand depends on demand, so you’ll want to start with a small test. Ads could be as low as $0.05 to $0.25 each — and if you use “TrueView,” you pay only for ads watched. Ad formats include non-skippable, skippable in-stream ads, bumpers and many more. You can even sequence ads, meaning that each person sees a series of ads/promos you create in order.
(I am also a big believer in having a station channel on YouTube, and we’ll cover that in an upcoming article.)
You’ll be getting back a lot of key performance indicators (KPIs) on your campaign(s), so you’ll also be learning about your audience behavior as you proceed.
Your listeners may lie to their parents, wife, husband or kids … but they are not going to lie to their search engine. If you choose to find your target audience on YouTube by using their search behavior, you’ll be hitting a real sweet spot — and that is the absolute truth!
Mark Lapidus is a longtime contributor to Radio World. Email him with comments or your own promo successes at email@example.com.
After a bit of a summer vacation, we are back with some college radio news. Earlier this week, I shared Princeton Review’s new “Best College Radio Station” list, a ranking of 20 schools based on student surveys asking about the popularity of their school radio stations. On the list are some old favorites as well as a few newbies.
We’ve also been busy covering the culture of college radio throughout the summer. I hope you caught my colleague Eric Klein’s interview on Radio Survivor Podcast #207 with Nathan Moore, who heads up college radio stations WTJU and WXTJ at University of Virginia.
In upcoming months, I will also be sharing write-ups from my summer college radio station travels.More College Radio News Infrastructure, Expansions, New Stations
- KGLT College Radio Expands into Big Sky (Bozeman Daily Chronicle)
- Reunited and it Sounds So Good: KTRU Buys Back Original Call Sign (Rice Thresher)
- KTRU Gets KTRU Call Letters Back (KTRU Facebook)
- Student Radio Channel Launches in Liepaja (LSM.LV Public Broadcasting of Latvia)
- The Challenges Facing Journalism and Broadcasting Programs (Tri States Public Radio)
- VIA Public Media Now Broadcasting on WVBU-FM, Collaborating with Bucknell Education (NorthcentralPA.com)
- Rollins College Student Radio Station WPRK-FM Signing Off for Hurricane Dorian (Orlando Weekly)
- Rollins Student Radio Station WPRK-FM Back on the Air Following Hurricane Dorian (Orlando Weekly)
- Post Animal Headlines Studio-A-Rama 2019 (Cleveland Patch)
- Studio A Rama Music Festival, a Cleveland Institution for 52 Years, to Hit CWRU (Cleveland.com)
- Seton Hall Student to Attend College Radio Conference at Cambridge (TAPinto)
- Northern Michigan University’s Radio X Celebrating 50 Years with Music Festival (ABC 10)
- College Radio: On Campus and Around the World (Index Journal)
- August MD of the Month: Troy Lemberg, CFUV Victoria, BC (NACC Chart)
- Pleasure Theory, a Sex-Positive FIU Student Radio Show, Airs Fridays at 10am (Miami New Times)
- WSC Professor Airs Podcast (The Wayne Stater)
- Princeton Review’s 2020 “Best College Radio Stations” List (Radio Survivor)
- 107.7 The Bronc Nominated for a “Radio Emmy” (The Rider News)
- WERS and WECB “Best College Radio Stations” in Princeton Review (Talkers)
- WERS, WECB/Boston Named Best College Radio Stations (AllAccess)
- Princeton Review Includes Ithaca College among Best in Nation (Ithaca College)
- Athens Music 101: How to Get Involved with the Scene as a Student (Flagpole Magazine)
- Stan Zabka, Who Worked with Hollywood and Late-Night Giants, Lives in Grass Valley (The Union)
- Rod Serling’s College Radio Past (Screen Rant)
- Poignant Marco Collins Doc of Seattle DJ who Broke “Smells Like Teen Spirit” (The Stranger)
- When Watching those First Games, Remember Red Barber (Daily Journal)
- Meet the Man Behind the Sound of Denver Radio (Westword)
- Meet Three of the Artists Featuring Work at Flower Bomb Fest (Washington City Paper)
- Our Favorite MTV VJs of All Time (Insider)
- Drew Appointed to JCC Board (Observer Today)
- Toronto’s Ciel (FACT)
- Free Samples? Not When it Comes to Hip-Hop and Copyrights (Daily Emerald)
- From Keene State Journalism Major to Emmy Award Winner (Keene State College)
- At the Royale, a Neighborhood Bar has become a Political Hub (Riverfront Times)
- ThFctry Brings Retro Flair to Local Radio (On Tap Magazine)
- Jack Clifford, Food Network co-Founder who began in Phoenix, Dies (AZCentral)
- Ryan Hamilton Puts on a “Happy Face” in Thousand Oaks (VC Reporter)
- Alabama Governor Apologizes for Wearing Blackface in College (Associated Press)
- Interview with Ivey and LaRavia on Auburn Student Radio Station (WSFA 12)
- The Hardcore Evolution of Greg Norton (Psychology Today)
- Wavy Gravy’s Woodstock Flashbacks Available to Rock Radio (AllAccess)
- A Motorcycle has now become the Sum of our Fears: 1980s College Radio Memories (Cleveland.com)
- Remembering Our Friend David Berman (Jagjaguwar)
- See 29 of the Greatest Hip-Hop Documentaries (XXL)
- Black Marble Shares Video for “Feels” with 90s College Radio Imagery (Stereogum)
- Best Going Back to College Movies 2019 (University Magazine)
- The Hero Worship of the New Springsteen Movie Knows No Limits (Pitchfork)
- Jagjaguwar Shares Unreleased David Berman Poem, with College Radio Themes and More (Pitchfork)
The post College Radio Watch: Princeton Review and More News appeared first on Radio Survivor.
Based on noise-resistant fingerprint comparison methods, SoundID from OPNS delivers content recognition that can generate broadcast playlists on any type of content, such as ad spots, music, jingles, fillers, interviews, and to produce related reports and statistics.
SoundID uses OPNS’ in-house algorithms and, according to the company, provides at least 99% recognition accuracy of fingerprinted source items inside broadcast streams.
The solution monitors and reports on any sound from radio, television, or any other input stream. It provides information on when and what was played, and can also tell the user if (and where) something was cut out of the original piece.
Available as either an on-premises tool or cloud-based solution, SoundID also provides content discovery by fingerprint pattern recurrences to detect any unknown content from competitor’s streams.
It also carries out audience measurement based on fingerprints dynamically generated on smartphones. This, the company says, means there is no privacy issue, no source modification, no dedicated hardware required and results in automatic data collection from a broad panel of radio listeners.
SoundID is based on a scale-out architecture and is suitable for both large and smaller broadcasters.
IBC Stand: 10.D41
The news cycle over the last week has been filled with disturbing images depicting the devastation wrought by Hurricane Dorian. It is the latest in a string of natural disasters that have struck the nation, but they surely will not be the last.
Such moments cause great stress in cities and towns. While many states have endured wildfires and earthquakes, hurricane season sparks a visceral reaction in many of us. That’s because, as we have witnessed over the last few years, no coast is safe from monster storms threatening life and property. And the damage done to one state will have ripple effects in neighboring states. This was the case with Hurricane Katrina, which smashed Louisiana in 2005, but prompted residents to flee to Texas as well as northward.
Beyond the economic effects of recovery, the regions damaged by hurricanes are financially reshaped forever. Cities affected by Hurricane Ike in 2008, for example, completely changed as a result.
Hurricane season continues until Nov. 30. Unfortunately, it is nearly certain that a community radio station like yours may be asked to cover the issues of your community should a disaster like a hurricane strike.
Is your community radio station ready to respond? Here are few tips:
The SAFER (Station Action for Emergency Readiness) manual remains a go-to guide for community radio. Originally a joint project of the National Federation of Community Broadcasters and National Public Radio, the Corporation for Public Broadcasting-funded project has an array of guidance for stations in dealing with their practical needs, so that journalism can continue to flow.
Poynter provides a helpful place to start if your radio station is figuring out how to cover hurricanes. In addition to suggesting websites like that of the National Oceanic and Atmospheric Administration and NOAA’s National Hurricane Center, the variety of free community-sourced resources may help your station tremendously.
Speaking of Poynter, this article on fact-checking during hurricane coverage is essential reading. Online rumors, doctored photography and panics are commonplace in the digital era of natural disasters. Clearing up confusion is one of the best services a community radio station can offer during its hurricane coverage.
If your community radio station is facing capacity issues, particularly if you broadcast to underserved areas, consider seeking funding for your work. The ProPublica Local Reporting Network, Report for America and Solutions Journalism Network are just a few of the nonprofits providing logistical and financial support to media groups with ideas and initiatives. These and many more having rolling grant cycles. NFCB highlights more grant opportunities regularly as well.
However, do not forget to ask closer to home about funding in times of need. County and state resources may be available to your station when it comes to emergency broadcast reporting and journalism. Your station is always encouraged to be responsible with your ask — meaning, do not seek monies for journalism and funnel it elsewhere — and have a firm strategy of where you need the most assistance.
And finally, there is a noncommercial station’s most solid support, its listeners, that can be appealed to for a big project like a disaster journalism effort. Any fundraising professional will tell you donors like to give to something tangible. Few station endeavors are more ambitious or reflect your values quite like funding journalism to tell stories in the midst of and the aftermath of a hurricane or other natural disaster. Audiences demand more contextual coverage. Your station, with the right plan and appeal, can deliver.
Hurricanes seem to be becoming more frequent each year. Even if your community is not in the line of fire when a storm hits, there’s quite a possibility that your listeners will be affected. Ramping up to address the scourge of weather will only remind audiences of your relevance to their lives.
HOUSTON — At Entercom Houston, our studio facility might best be described as “vintage.” Originally built in the mid-’90s as a duopoly facility for two AMs and two FMs by Westinghouse/Group W, it was expanded several times by subsequent owners, eventually growing to house six stations and 15 studios.
The studios were built on custom raised floors, which over the years had become soft in many spots. Efforts to repair the soft spots proved unsatisfactory, so eventually, we decided to scrap the floors and rebuild all the studios. A 15-studio build anywhere is a major effort, but making it happen while several live and local, high-profile stations, including two sports talk stations and the radio network for an NFL team are broadcasting from them requires careful planning and execution. Any time-saving advantage you can get is welcomed.
I’ve known David Holland and his guys at Omnirax for many years, and their solutions have helped greatly during a few challenging builds. Many years ago, while working for another company, I was tasked with building a new facility for four stations in a medium-sized market. We had a few months to plan and stage equipment, but the new studio building was handed off to us by the contractor just two weeks before a hard deadline to vacate the old facility — during the Christmas holidays. Omnirax helped us meet the deadline.
For this project, our biggest challenge was budget. We had a number we needed to stay under. Omnirax worked with us to design furniture that met our needs, fit our budget and looked great — all without sacrificing their consistent quality.
If I could pick just one word to describe working with Omnirax, that word would be easy. You send them a floorplan of your facility, then log into David’s AutoCAD machine, and work through design options with him. Not long after, he gets back to you with finalized plans, and your new furniture moves into production.
The whole process is efficient and easy.
Assembly is easy too. Everything arrives clearly marked, with photos detailing every step of construction, and a couple guys can assemble the furniture for an average studio in about an hour. Everything fits together flawlessly.
When the furniture is assembled, you don’t have to worry about cutting holes for consoles, or wire runs through the countertops — it’s already done for you — all planned out during your AutoCAD session.
Over the last 25 years, I’ve been involved with a lot of studio renovations — sometimes with new furniture, but sometimes not. Many times, when rebuilds didn’t involve new furniture, I’ve been left scratching my head when contemplating the furniture designer’s decisions. When assembling studios around Omnirax furniture, I often find myself marveling at just how thoughtful and functional their designs are.
Given the opportunity, I always choose Omnirax.
For information, contact Philip Zittell David Holland at Omnirax in California at 1-415-332-3392 or visit www.omnirax.com.
The post User Report: Omnirax Eases Rebuild for Entercom Houston Cluster appeared first on Radio World.
CEOs from the three of the largest radio broadcast groups — iHeartMedia, Entercom and Cumulus Media — will headline the Radio Show session “2020 and Beyond: Insights From the Top.” The luncheon program, held on Sept. 25, will address the future of the industry in what is described as a candid conversation about strategies for success in today’s constantly shifting audio landscape.
Moderated by NBC News’ Stephanie Ruhle, the panel consists of Mary Berner, president and CEO of Cumulus Media; David Field, president and CEO of Entercom; and Bob Pittman, chairman and CEO of iHeartMedia.
These top CEOs will offer insight on tactical partnerships, best platform choices, talent recruitment, imaginative programming and creative sales approaches, among other topics.
The Radio Show will be held September 24–26 in Dallas and is produced by the National Association of Broadcasters and the Radio Advertising Bureau.
The post Radio Execs Look at Industry’s Future at the Radio Show appeared first on Radio World.