Industry News

The holiday shopping season is reaching is conclusion, and for the week ending December 21 one fine chocolate brand stepped up its efforts to attract customers. So did a venerable soft drink brand, which in 2024 took the heat for AI-generated Christmas-themed creative.

The technologies have become more sophisticated and reliable

The post In Streaming, Resiliency and Monitoring Grow in Importance appeared first on Radio World.

Black broadcasters worry minorities will have fewer ownership opportunities

The post Groups Ask FCC to Alter Course on Radio Ownership Reform appeared first on Radio World.

A broadcast TV advertising sales and management veteran who joined Hearst Television in 2023 as Director of National Sales has been promoted to Vice President of National Sales. In this new role, he continues to report to Hearst Television’s VP of Sales, Gerry McGavick, and EVP/Group Head Eric Meyrowitz.

The Conservative Political Action Conference (CPAC) has told the Commission to keep its hands off of the existing television ownership rules, and eschew any change broadcasters and the NAB seek.

A "creator-first music, entertainment, and technology platform" and British media giant Global-owned digital advertising platform DAX have renewed their audio advertising agreement. It extends a partnership forged in 2015.

Paul Burt, a highly respected broadcast engineer, has five decades of engineering leadership experience, working for stations across Louisiana, Texas, Alabama, Georgia, and Florida. His work spans studio construction, transmitter modernization, emergency alerting systems, and long-term technical planning.

The four Cumulus Media radio stations serving the Lexington, Ky., market will see a new VP/Market Manager take on oversight of the properties come January 1, rising from a decade-long role as Sales Manager.

The commission cannot view radio as a separate market from digital, the groups argued

The post Seven Radio Companies to the FCC: Lift Ownership Caps appeared first on Radio World.

The partnership brings over-the-air broadcast radio into Viant’s platform for the first time, "demonstrating how radio and podcasts together form complementary pillars of the modern audio strategy for advertisers."