Industry News

Marketron on Wednesday continued to work toward a resolution of the apparent ransomware attack that took down most of its systems over the weekend.

It told clients that “significant progress has been made toward restoring service for Marketron Traffic and Visual Traffic customers” and that it expected to begin a rollout of restored services Wednesday evening.

“With assistance from our third-party remediation and restoration specialists and forensic investigators, we have prepared an entirely new environment to begin safely and securely restoring services and data,” it said in an email Wednesday afternoon.

“Customers will have services restored on a rolling basis in phases as we work to move to this environment. Once moved to this location, all users from your market location/database will be restored simultaneously.”

It expected this process to take several days.

Marketron told users that they’d receive an email when it was time for account service to be restored, with instructions.

“In addition to restoration of services, your data will also be restored,” with information current only to Saturday morning Sept. 18. “You will need to take steps to reconcile log information between Sept. 18 and the time your account is restored. Recommendations for the reconciliation process are on the status page.”

The attack reportedly was made by the Russian criminal entity BlackMatter.

As of midday Wednesday, the services that remained down were Marketron Traffic, Visual Traffic, Marketron Electronic Services for all traffic clients; Advertiser Portal; Traffic Portal; Insight; RepPak; Marketron NXT; and Marketron Learning Center.

The company serves approximately 6,000 media organizations.

The post Marketron Plans Re-Rollout After Ransomware Attack appeared first on Radio World.

If you are gearing up for participation in the auction of Construction Permits for low-power television and TV translator stations — the hallmark of the FCC’s “Auction 111” — then this is an article you’re going to need to read.

Filing requirements, minimum opening bids, upfront payments and other procedures are now available, with bidding scheduled to begin in five months.

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One of the largest Hispanic markets in the country without a local Telemundo affiliate will not have to wait much longer.

The Spanish-language network will be marking New Year’s Day with its arrival in a big Midwest DMA, where Gray Television will make a low-power facility a sibling to the full-power UHF CBS affiliate it operates alongside the local affiliate for The CW Network.

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Between September and November 2020, Sinclair Broadcast Group shares finally started to rebound from pandemic-influenced lows, driven by the media company’s newly acquired regional sports networks and lack of live action to televise.

Since then, SBGI has been ensconced within a target range Wall Street analysts believe is fair for the company led by Chris Ripley. 

Where the company’s shares will go come November 2021 and beyond could be fueled by Sinclair’s third quarter performance. And, we now know when the company will be sharing its fiscal report card for the period ending September 30.

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Video communication engages two senses of our five: sight and sound.  But how can we stimulate the other three with the existing digital technology?  Longtime public relations pro and “Zoom expert” Rosemary Ravinal says it can be done through the memory of how things taste, feel and smell.

“Video calls favor what we see over what we hear by a ratio of 90 to 10 percent,” she says.  “That is because 90 percent of the information transmitted to the brain is visual.  We are wired to process and remember what we see more quickly and accurately than what we hear.”

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Travel to the northwest of San Antonio and you’ll reach beautiful Hill Country, an outdoors enthusiast’s Lone Star paradise that even includes a vineyard or two. En route to this area is the city of Boerne. Here, a daytime-only AM and its FM translator are trading hands.

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MIAMI — In the words of Multicultural Media, Telecom and Internet Council (MMTC) President Emeritus David Honig, “We’re drowning in rulemakings!”

What does this mean for the over-the-air radio and TV station operator? Monitoring the news daily for updates is probably a good idea.

As RBR+TVBR concluded its preparations for its upcoming Fall 2021 Special Report, a printed publication distributed electronically to all RBR+TVBR Members and to TVB Forward 2021 attendees, the FCC has its hands full with several proposals involving Radio.

At the Hispanic Radio Conference on Thursday, Commissioner Nathan Simington could offer some clarity on these and other rulemakings of particular concern.

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The FCC has more technical feedback to sift through on how a system that allows FM radio stations to geo-target signals works in the real world.

Field testing of the ZoneCasting system from GeoBroadcast Solutions shows the transition areas between zones “can be designed and programmed to take up a miniscule portion of a station’s service area and be infrequent, transitory, unobjectionable, and in most cases unobservable to the listener,” according to Covington & Burling LLP.

The report details the performance and end-user experience from the deployment of ZoneCasting at KSJO(FM) in San Jose, Calif., during field testing conducted by Roberson and Associates. The report concludes the geo-targeting technology works with both analog and HD Radio systems and does not affect the performance of EAS system, the proponents say.

[Read: EMF Deploys MaxxCasting in Chicago]

Geo-targeting broadcast technology, according to GBS, creates local zones out of an FM and FM+HD broadcast coverage area to enable unique, targeted programming and advertising for listeners in the zone during short periods but is designed that the zones do not adversely impact the listener experience. ZoneCasting creates geo-targeted zones by using specifically located booster transmitters and appropriately designed antennas to overlay a stronger, geographically localized signal in the targeted region.

GBS says geo-targeted programming and advertising in a zone would occur for only short periods, typically about three minutes per hour, in order to place zone targeted advertising, according to the report.

The new report’s findings summarize tests results from 31 hours of audio recorded from over 60 drives at various speeds over multiple weeks this summer. KSJO operates two transmitters, according to the report, the main transmitter covering the region from an elevated site south of San Jose and a low-power booster that covers the northern section of the station’s listening area.

The radio station’s two coverage areas are separated by a largely unpopulated mountain range, according to the report, with “testing conducted in the zone transition area.”

The field test found the FM signal was stable inside the transition zones but some limited audio quality issues were identified during zone transition.

“Our data and analysis indicate that a properly designed zone transition can deliver a highly compact region — a tiny portion of KSJO’s service area — over which any degraded analog FM audio will be experienced,” according to the report’s authors.

The measured results in the report indicate a zone transition length of 50.2 meters, which Roberson and Associates deemed as “insignificant” when compared to the total length of roads within the zone.

Data collectors acknowledge there were differences when listening to zone transitions in FM and HD1 mode during testing. “The overall zone transition listening experience for HD1 was very good, with almost instantaneous transitions without noticeable audio degradation,” they wrote.

[Read: Geo-Targeting Proposal Hits Headwinds]

Meanwhile, the HD2 transition zone experience revealed short audio dropouts, which was expected due to the current use of unsynchronized HD exporters, according to the analysis. They said efforts are underway to develop means to synchronize HD exporters that should reduce the duration of HD2 signal loss.

The report also found the zone transitions caused no display variations of metadata on car receivers. And EAS operation was successful within the ZoneCasting test location after operations of the KSJO EAS geo-targeting override was tried in two different locations. “The simultaneous reception of identical EAS tones at these two locations confirms geo-targeted broadcasting will not affect performance of the EAS system,” the report from Roberson and Associates states.

The geo-targeting report concludes: “Having made numerous careful measurements and having assessed the results of these measurements in considerable depth, it is our conclusion that the geo-targeted broadcast system provides both a practical and highly beneficial capability. It is therefore our studied opinion that there is no technical reason that the geo-position zone broadcasting petition before the FCC should not be approved.”

The FCC adopted a Notice of Proposed Rulemaking in Nov. 2020 to review the GBS technology and found opponents of the geo-targeted proposal expressed fear that the new technology could create interference and cause listeners to tune out. Broadcast groups, including Cumulus Media, Entercom Communications, and iHeartMedia, have said at the time more vetting of the technology was needed. The National Association of Broadcasters also told the FCC the GBS proposal could undermine radio’s business model by depressing advertising rates as advertisers replace market-wide ads with less expensive ones on the zoned boosters.

The geo-targeted technology has been in development by GBS since 2011 and has been through previous field tests.

The post FCC Receives New ZoneCasting Data appeared first on Radio World.

Small business, restaurants, retailers and numerous other industries are facing a labor shortage.

Thus, Media Monitors says, looking at who’s advertising today on radio, broadcast television and local cable provides insights into the top companies looking to hire.

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The company gaining attention for its ability to add “dynamic visuals” to in-car dashboard radios, has struck a partnership with Skyview Networks designed to drive research and revenue growth.

As of January 1, 2022, Skyview will offer network radio advertisers exclusive access to Quu Inc.’s “unique ability to increase consumer brand awareness” when consumers hear audio commercials across Quu networks.

It’s all thanks to Quu’s ad-sync technology, which Skyview Networks will start to offer marketers through barter inventory options.

“With 80% of the cars on the road today capable of displaying synced text on vehicle dashboards, Quu affiliates across the country are enjoying a dramatic increase in listener engagement and sales,” Quu CEO Steve Newberry said. “Our multi-part partnership with Skyview is an extraordinary game-changer to expand this rapidly-growing footprint and for the first time — just in time for Skyview’s upfront — offer Visual Quus to network radio advertisers.”

Quu’s technology has been implemented in nearly 900 radio stations as of today.

“We are thrilled to align with Quu to bring its powerful in-dash technology to our vast network of stations,” Skyview President/COO Steve Jones said. “The power of our networks’ weekly impressions combined with Quu’s in-car visuals will deliver our advertisers meaningful ROI.”

Jeanne-Marie Condo, Executive Vice President of Skyview Networks, added that with Quu, “our network radio advertisers now can improve their brand’s product awareness and message recall through this unique marketing opportunity exclusively available through Skyview Networks.”