As far as Brendan Carr is concerned, the October Open Meeting of the FCC is on, signaling his confidence that the shutdown of the U.S. government will be resolved within the next three weeks. That may be good news to the roughly 1,000 FCC staff members who received temporary furlough notices last week.
Comcast's FreeWheel streaming advertising platform and Roku are expanding their partnership by bringing activation of the latter's premium Connected TV supply. The pact also creates greater scale for buyers to transact more efficiently with Roku inventory, with a direct path to the FreeWheel Advertiser Suite.
So, are you so over that pre-roll ad one sees when accessing streaming audio on one major platform? Perhaps fresh data from a "Viewer Experience Lab" initiative is of importance to both the agency who create the spot, and the media company in control of what's shown.
Roku is known as a key TV streaming platform. That said, in 2023 it has set its sights on the television set marketplace in an environment where built-in free ad supported streaming television (FAST) channels are quickly capturing consumers and advertisers. Now, a new line of Roku-branded TVs are available for purchase.
Weekly audio listening in the United Kingdom remains strong, albeit varied between age and gender. That's the key takeaway from RAJAR's Summer 2025 audio survey, known across Britain as "MIDAS."
Adam Jacobson
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