For a third consecutive month, streaming’s share of total TV viewing reached a record high in April, according to Nielsen’s monthly report of The Gauge. Time spent streaming accounted for 44.3% of total TV viewing in April, adding a half-point over March and 1.7 points since January.
VideoAmp’s VALID identity graph is being integrated with Captify’s Search Intelligence and proprietary semantic technology. This, says VideoAmp, is designed to deliver "breakthrough, intent-based insights" into ad effectiveness.
For the certified Hispanic-owned media company that recently brought on Hispanic advertising industry veteran Gene Bryan as Chief Revenue Officer, Spanish Broadcasting System in Q4 saw its net revenue improve by 3%. SBS also offered new insight into what it intends to do with Mega TV.
On May 5, Connoisseur Media's acquisition of Alpha Media was officially announced, with Brigade Capital Management contributing much of the cash to make the transaction happen. Late Monday, the official stock purchase and exchange agreement requiring the FCC's approval appeared in the LMS.
A federal appeals court has all but squashed a Biden-era effort to allow the FCC to reinstate "Form 395-B," a document advocates said would assist in increasing employment in broadcast media of women and minorities but opponents claimed would improperly disclose detailed employee data.
The new hybrid commercial creative service for Radio powered by humans and supported by AI founded by veteran radio creative specialist Yaman Coskun is collabroating with a top radio creative shop and an AI audio production platform. It's the latest move that sees technology empower marketer storytelling opportunities.
Inovonics Inc. is no longer manufacturing and distributing its INOmini 635 FM SiteStreamer Web-enabled receiver, concluding a decade-long production run. At the NAB Show, the designated replacement INOmini 645 FM SiteStreamer II was introduced.
RBR-TVBR
Please show your support by using the Ko-Fi link at the bottom of the page. Thank you for supporting REC's efforts!