Nexstar Media Group and ViacomCBS have reached comprehensive multi-year agreements to renew the existing CBS Television Network affiliations in 39 markets across the country.
That’s not prevented an affiliation switch from transpiring in the biggest city in Michigan’s Upper Peninsula, to the benefit of Lilly Broadcasting.
Effective Friday (1/21), WJMN “Local 3” in Marquette, Mich., became an independent news station serving the city and nearby Escanaba, which comprise DMA No. 182. It is now a MyNetwork TV affiliate, and “will continue to provide the news, weather, sports and entertainment that we have for over 50 years across the Upper Peninsula,” WJMN noted on its website.
The new CBS affiliate for Marquette is WZMQ-19, DT2. It is owned by Lilly, which will retain its MeTV affiliation on Channel 19.1, at least for right now. The station is available on Charter’s Spectrum lineup as Channel 3, on DISH on Channel 5, and on DirecTV as Channel 20. A new logo is already in place.
“All of your favorite CBS programming and shows will continue with no disruption, along with CBS Sports coverage of the NFL and NCAA College Basketball including March Madness,” WZMQ said.
Lilly Broadcasting has CBS affiliates in Erie, Pa.; Elmira-Corning, N.Y.; the U.S. Virgin Island and Puerto Rico. It agreed to purchase WZMQ in October 2017 for $103,475.
A Nexstar spokesperson contacted by RBR+TVBR declined to comment on why a new affiliation deal with CBS in Marquette did not come to fruition. All of the other CBS agreements were renewed.
The affiliation switch comes as Nexstar secured a fourth and final agreement that the company says completes “all of ViacomCBS and Nexstar’s affiliation renewals.” Some 39 markets retained their CBS affiliation, and this deal follows three affiliation deals renewed in early 2021.
The new Nexstar/ViacomCBS agreement gives the latter permission to place Nexstar’s CBS affiliates on Paramount+ and on vMVPD platforms.
ViacomCBS President of U.S. Networks Distribution Ray Hopkins commented, “We are pleased to have reached an agreement with Nexstar that includes several early renewals of our CBS network affiliations. This deal demonstrates the power of our collective partnership and our commitment to maintaining strong relationships in order to best serve audiences across the country with leading content.”
Financial terms were not disclosed.
The agreement includes renewals for the following CBS affiliates:
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KTAB in Abilene, Tex.
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KRQE in Albuquerque
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WIAT in Birmingham
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WVNS in Bluefield-Beckley, W. Va.
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WIVB in Buffalo
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WCIA in Champaign, Ill.
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WRBL in Columbus, Ga.
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KGPE in Fresno
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WANE in Ft. Wayne, Ind.
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KREX in Grand Junction, Colo.
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WFRV in Green Bay, Wisc.
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WNCT in Greenville-New Bern, N.C.
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WSPA in Greenville-Spartanburg, S.C.
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KVEO in Harlingen, Tex.
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WHLT in Hattiesburg, Miss.
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WHNT in Huntsville, Ala.
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WTTV in Indianapolis
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WJTV in Jackson, Miss.
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WTAJ in Johnstown, Pa.
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KLFY in Lafayette, La.
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WLNS in Lansing, Mich.
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KLAS in Las Vegas
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KLBK in Lubbock, Tex.
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WREG in Memphis
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KXMC in Minot, N.D.
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WKRG in Mobile
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WBTW in Myrtle Beach, S.C.
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WMBD in Peoria, Ill.
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KOIN in Portland, Ore.
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WPRI in Providence, R.I.
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WNCN in Raleigh
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KCLO in Rapid City, S.D.
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WROC in Rochester, N.Y.
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KLST in San Angelo, Tex.
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KELO in Sioux Falls, S.D.
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WJHL in Johnson City-Bristol-Kingsport
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WKBN in Youngstown, Ohio
The deal also includes two stations owned by
Mission Broadcasting, Nexstar’s close shared services partner: KOLR in Springfield, Mo., and WYOU in Wilkes Barre-Scranton.