3 months 2 weeks ago
The latest in a series of insights offered by Borrell Associates suggests that, for some 1,130 local ad buyers, the vast majority plan to spend the same in 2025 as they did last year. For those spending more, however, radio isn't in the mix, nor is broadcast TV.
Adam Jacobson
3 months 2 weeks ago
CBS News & Stations parent Paramount Global’s partnership with VideoAmp will provide the entertainment-focused media company "with a comprehensive view of its audience, enabling both demographic and advanced audience measurement across VideoAmp’s footprint of 40 million households."
RBR-TVBR
3 months 2 weeks ago
A coalition of local television broadcasting companies have come together to form a joint venture dedicated to providing high-speed data transmission services — a key benefit of the new ATSC 3.0 digital TV broadcast technology — to clients across the U.S.
Adam Jacobson
3 months 2 weeks ago
Gigi Sohn, who withdrew from consideration to become a FCC Commissioner after two failed attempts by the Biden Administration, has published commentary in a broadband-focused blog suggesting the lame-duck Commission move ahead with an effort to challenge the license renewal of a Fox Television Stations property in Philadelphia.
Adam Jacobson
3 months 2 weeks ago
RW Staff
3 months 2 weeks ago
What is CES 2025 expected to bring to radio and TV? Mary DelGrande, CEO of vCreative + PromoSuite, believes attendees in Las Vegas will see "even more groundbreaking advancements that can reshape the way radio and TV operate in an increasingly digital-first world."
Adam Jacobson
3 months 2 weeks ago
Brett Guthrie has stepped in to take the role previously held by retired Rep. Cathy McMorris Rodgers (R-Wash.). The new House E&C Committee Chairman has revealed who the chief counsels for the 119th Congress will be for the House E&C's various subcommittees.
RBR-TVBR
3 months 2 weeks ago
Xperi Corp.'s television-focused consumer brand TiVo will be "entering" the U.S. television market, thanks to a continued expansion of smart TVs powered by TiVo with Sharp Home Electronics Company of America.
Adam Jacobson
3 months 2 weeks ago
Randy J. Stine
3 months 2 weeks ago
Thanks to Gray Media, select games featuring the 2019 Stanley Cup Champions are heading to over-the-air television in a host of markets where the National Hockey League team's fan base is the biggest.
Adam Jacobson
3 months 2 weeks ago
Audacy announced on December 16 that it planned to raise $100 million from the offering, with a strike price of $20 per share. The proceeds were to be used to pay down its current debt. That's been scratched, due to lack of interest from potential participants.
Adam Jacobson
3 months 2 weeks ago
With Dan Gilbert's Rocket Money brand rocketing to the top of the Spot Ten Cable report for the first week of 2025, a popular QSR has started the year with a fresh campaign that puts it in the list along with only one other quick-service restaurant brand.
Adam Jacobson
3 months 2 weeks ago
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Nick Langan
3 months 2 weeks ago
The individual who since 2006 has served as the Creative Services Director at Hearst Television's flagship station in Boston has been promoted to the executive position of VP/Marketing for the New York-headquartered broadcast TV entity. He succeeds Suzanne Grethen, who recently retired as SVP of Promotion and Marketing.
Adam Jacobson
3 months 2 weeks ago
Radio station owner Audacy Inc. and data analytics firm Claritas have forged a partnership just in time for this year's mega-sized affair. This, says Audacy, gives it enhanced measurement capabilities for clients through "a cross-platform multi-touch attribution solution for analyzing the impact of broadcast and digital audio campaigns."
RBR-TVBR
3 months 2 weeks ago
The Radio Pirate of Mattapan is an individual the FCC wants stopped. It's warned the audio buccaneer's landlord that they must stop, or will pay the price for the unauthorized FM activity one can hear in a South Boston neighborhood.
Adam Jacobson
3 months 2 weeks ago
FCC watchers and D.C. pundits are buzzing with the possibility that more, not less, Washington regulation over virtual MVPDs such as Hulu + Live TV — which will soon merge with Fubo in a multi-million deal announced early Monday — is on the way. It all stems from the adoption of a Report and Order by the Commission on December 31.
Adam Jacobson