They include WTVJ-6 in Miami, KNBC-4 in Los Angeles and WRC-4 in Washington, D.C., among other stations. They have been, until now, among the NBCUniversal Owned Television Stations.
Not anymore, thanks to a rebrand made by parent Comcast on Thursday.
Introducing NBCUniversal Local, revealed in an internal memo obtained by RBR+TVBR.
“As we continue to transform together and to better represent all the local businesses that make up our division, we decided to rebrand our group,” the company explained to its employees April 29.
Driving the name change: NBCU owned stations and its regional sports networks “are collaborating” and reaching their local news and sports audiences.
This effectively unites 42 NBC and Telemundo owned stations, seven regional sports networks, regional cable news network NECN, production company LXTV and the LX digital multicast network, in-house marketing and promotions company Skycastle, out-of-home business NBC Everywhere, graphics design team the Arthouse, and multicast networks COZI TV and TeleXitos.
“NBCUniversal Local celebrates all of our company’s local businesses coming together to strengthen their already strong teams so they can better serve their local audiences,” the company said.
The three main components of NBCUniversal Local — NBC Owned Television Stations, the NBC Sports Regional Networks and the Telemundo Station Group — will not see any changes to their branding.