The Pay-TV Portrait? More Cord-Cutting, Less Bundling
More and more consumers are choosing streaming video packages and are opting out of pay-TV video bundles.
The finding from S&P Global Ratings affirms the belief that “cord-cutting” hasn’t ceased, despite pandemic-fueled reports of a resurgence in MVPD subscriber rolls.
And, S&P Global Ratings views more cord-cutting and fewer pay-TV bundles as a negative for the entire television sector’s credit quality.
It’s a new view on the impact of MVPD abandonment among U.S. video content consumers, leaving a strong broadband internet connection as the lone reason they’d be a customer to Comcast, Charter Spectrum, Cox or any other entity some still view as the “cable company.”
The report, “How The Decline In The U.S. Television Ecosystem Could Squeeze Credit Ratings,” updates S&P Global Ratings’ U.S. pay-TV video subscriber forecast, which it based on a rollup of our individual company forecasts.
S&P last updated its forecast in January 2020.
“Even though cord-cutting trended downward in the second half of last year compared to the first half, we estimate the rate of legacy pay-TV subscription losses was modestly worse in 2020 at about 7.9% versus 7.3% in 2019,” S&P Global Ratings credit analyst Naveen Sarma said. “We’ve updated our pay-TV video subscriber forecast and, in this report, discuss how any changes could affect our ratings on companies in the pay-TV ecosystem.”
The report notes that the ratings impact of the decline of pay-TV on the cable sector will be muted due the strength of its broadband service. Media companies will feel the heat on their TV operations, but it’s difficult to say which companies could face negative rating actions because many have diversified businesses.
Importantly, S&P notes that this report does not constitute a rating action.
To view the report in its entirety, please click here.