Radio+Television Business Report

Independent Out of Home (OOH) media specialist Talon is rolling out a new connected video offering that unifies over-the-top (OTT) and digital out-of-home (DOOH) advertising.

As such, Talon is joining forces with MadHive to connect digital audiences across two of the fastest growing advertising channels in the U.S. — OTT and DOOH.

Madhive joins Hivestack as a strategic partner to enhance its services and solutions to serve their current and prospective clients.

Talon will utilize MadHive’s proprietary platform to connect advertisers to premium connected TV (CTV) inventory and its end-to-end campaign planning tools for audience targeting, measurement, and attribution. “Combining OTT and DOOH makes perfect sense,” said Adam Helfgott, CEO of MadHive. “It allows buyers to plan, activate, and measure two rapidly expanding media channels that represent an even larger percentage of marketers spend. The cross-channel platform will deliver a more holistic picture of the customer journey by creating new currencies and insights on a single audience — all while simplifying brand workflow.”

DOOH domestic advertising spend is projected to reach $3.84 billion by the end of 2023, according to Statista. Further, eMarketer notes that U.S. programmatic DOOH ad spend doubled last year and is projected to reach $533.8 million by 2022.

“The growth of digital video is fueling the movement from in-home to out-of-home and we’re empowering advertisers to activate their cross-channel video strategy of reaching high-value audiences at scale, whether it’s a traditional managed service or a self-service approach,” said Jim Wilson, CEO of Talon America. “As marketers look for measurable incremental reach and the ability to tie campaign spending to business results, we’re enabling advertisers to start an OOH journey in-home. By bringing to market new solutions with MadHive and Hivestack, we’re connecting audience data across OTT and DOOH to deliver outcome-based campaigns as advertiser demand on each channel reaches new heights.”

Hivestack’s Supply Side Platform (SSP) will programmatically feed DOOH screen inventory to MadHive, that will serve as the demand-side platform (DSP) for activation across OTT and DOOH leveraging Talon’s Ada audience segments.

Believe it or not, students in Palm Beach County, Fla., are in their second week of school while neighboring Broward County welcomes students back on Wednesday.

In other parts of the nation, there’s still plenty of time to plan for the start of the school year. And, that led Walmart to bump up its spot plays at the TV stations tracked by Media Monitors.

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It’s a rarity these days — a Director of Engineering for a licensee of AM and FM radio stations.

Yet, a media company known for experiential marketing opportunities across the Empire State and its collection of radio stations has one. And, he’s celebrating 20 years on the job.

Tim Backer, who holds the Director of Engineering title at Galaxy Media Partners, joined the company on August 11, 1981.

He’s still with the company today.

“Many — if not most — broadcast stations don’t have engineers on site anymore,” said Ed Levine, President and CEO of Galaxy Media.  “Galaxy not only has an engineer on site, but we have also had the same engineer for 20 years. Tim has and continues to be a huge part of the Galaxy Media Team.  We appreciate all his hard work and dedication to our local company.”

In recognition of his two decades of service, Backer will receive a brand-new engineering vehicle of his choice for his 2am drives to remote engineering sites during the Central New York winters, Levine says.

Galaxy owns 13 radio stations, all located in New York.

There’s a new leader on the latest Spot Ten Radio report from Media Monitors.

And, it demonstrates that one auto insurance brand isn’t trimming its ad commitment to broadcast radio.

As shown below, Progressive is the top paid advertiser using spot radio to reach consumers for the week ending August 15. It’s thanks to just shy of 50,000 spots.

By comparison, Babbel saw a play count of 48,806 as Indeed accounted for 46,368 spot plays.

Nautel’s “Transmission Talk Tuesday” series continues this month with discussions on MPX over AES, Building with Raspberry Pi, and a special session on “Best Practices – Dashboard Presence.”

The sessions are designed to be interactive, with attendees contributing their thoughts and questions throughout each session.

Getting the sound from here to there, over AES or IP, will be the topic on Tuesday (8/17).

The Telos Alliance’s Kirk Harnack will join Nautel’s Jeff Welton to talk about the various forms of MPX delivery and will include practical examples of implementation in the field. microMPX will also be discussed.

An August 24 session will delve into Raspberry Pi. Welton will bring in Nautel’s Alex
Hartman, who will show some of the designs he has done using Raspberry Pi and Arduino
technology.

The last session of the month, taking place on August 31, covers a topic that is not normally discussed in technical sessions: how to configure your RDS for optimal presence on the car dashboard.

“In this session, we’ll discuss how what you put on your RDS can make a big difference in the appearance on the dashboard – and going forward, it will make a significant impact on your stations’ ability to work with hybrid radio,” said Welton.

Joining him is NAB VP of Advanced Engineering David Layer, and Lawrence Galkoff, General Manager of Radioplayer Worldwide Ltd.

All Transmission Talk Tuesday sessions begin at noon Eastern; pre-registration is required.

For more information and to register, visit Nautel.com/webinars/. Sessions are also posted online for those who are unable to join the live chats.

As with traditional Nautel Webinars, ½ SBE recertification credit is available for attending each session.

Marketron, the provider of enterprise revenue management and digital software solutions, will host a free webinar on August 25 demonstrating how broadcasters’ sales teams can leverage video, OTT, and CTV ads to increase the size and quantity of their digital orders.

During the live event, “Video Explosion! How to Sell More in 2021,” Marketron representatives will explain the differences between these critical digital tactics and how sales teams can use them to enhance the value of their proposals and capture a greater share of rapidly growing video advertising revenues.

The webinar, which begins at 1pm Eastern, features Jeff Ulrich, Marketron senior manager of digital transformation and enablement, and Mark Weidel, Marketron senior training and onboarding associate. Ulrich and Weidel will delve into the details of how broadcasters and sales teams can plan, prepare, produce and promote campaigns that leverage the latest video, OTT and CTV ad tactics to deliver stronger results for advertisers.

Ulrich is a 35-year local broadcast industry veteran, having held sales and sales management roles in both Top 10 and mid-sized markets, working closely with local business owners, ad agencies, media sales managers and salespeople across radio, television, print and digital media. In 2018 he was recognized by the Interactive Advertising Bureau (IAB) with its Education in Excellence Award.

Weidel has spent more than three-and-a-half decades in general management and directorial positions in the sports broadcasting and media management fields. The two Marketron experts will conclude the webinar with a Q&A, taking questions submitted by attendees during and after their presentation.

The National Association of Broadcasters on Monday distributed via email a request for attendee input for its upcoming NAB Show, which will see the NAB/RAB co-produced Radio Show staged at the Las Vegas Convention Center in October.

While the NAB reiterates that it welcomes the opportunity after a year and a half for “Coming Together, Safely,” it’s also asking its audience to weigh on potential mask and/or vaccination mandates for all participants.

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Founded in 2018, Desert Mountain Broadcasting has rapidly expanded through acquisitions to amass a stable of 12 stations and 3 translators in the Montana markets of Billings and Bozeman.

It’s poised to grow once again.

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From Podcast Business Journal

iHeartMedia has launched a new podcast network called Cool Zone Media with journalist Robert Evans. Cool Zone Media debuted today with the first episode of the new daily podcast “It Could Happen Here.”

Evans, who will serve as the head of content for Cool Zone Media, will be joined by the iHeartPodcast Network’s executive producer, Sophie Lichterman, who will become Cool Zone Media’s head of creative for the network.

“Remember when the world didn’t feel like it was coming apart? Neither do I,” said Evans. “Cool Zone Media won’t mince words: we are currently living through the collapse of the known and the birth of a new unknown. This new network will chronicle the journey and provide advice and access to those voices trying to build a better future.”

This September, Cool Zone Media will debut its second original podcast “Assault on America.” Written and co-produced by one of the United Kingdom’s leading independent podcast companies, Novel, the show will examine the events of January 6, 2021 in Washington, DC.

“We are excited to launch Cool Zone Media to help elevate vital political voices and viewpoints that are so often overlooked,” said Will Pearson, Chief Operating Officer, iHeartPodcast Network. “With a combined 100 million plus downloads across Robert’s current iHeartRadio podcasts, the appetite for this unfiltered brand of investigative journalism is clear, and we know Cool Zone Media’s content creators will inspire thought-provoking conversation as Robert and the team work to illuminate some of the most complex issues within the rapidly changing global political landscape.”

More podcasts and creators set to join Cool Zone media will be announced in the coming months.

FeiyuTech, a Chinese company focused on video stabilization technology, has unveiled a new line of tiny pocket-sized smart FeiyuPocket2 and FeiyuPocket2S Gimbal Cameras for outdoor, travel, action video and photography, social media video posting, and vlogs.

Based on the FeiyuPocket combination gimbal camera, the new next generation FeiyuPocket2 and FeiyuPocket2S lets users record professional anti-shake image stabilized video on the fly, everywhere they go. Featuring powerful intelligent shooting functions for both novice and professional photography users alike, including 4K/60fps high-definition high frame rate video up to 120Mbps, AI Anti-Distortion mode, Micro High-Torque Mechanical Anti-Shake Technology, 2.0 large aperture, 120° to 130° ultra wide-angle 6-glass high-definition lens for a wider field of view while shooting, built-in speakers, and support for extended external microphones. The FeiyuPocket2S is geared towards professional videographers and photographers and the FeiyuPocket2 is for more personal use.

With the advancements in high-capacity 5G wireless technology, more and more people are choosing to broadcast live videos on TikTok, Instagram, YouTube, and other sites, vlogs, and blogs to share their daily lives or promote their businesses.

Availability & Pricing

• The FeiyuTech FeiyuPocket2 Gimbal Camera is available immediately through FeiyuTech’s official store at: https://store.feiyu-tech.com/products/feiyu-pocket-2 and Amazon at: https://www.amazon.com/dp/B0989H36TG with an SRP of $359, with a $30 online discount for $329.

• The FeiyuTech FeiyuPocket2S Gimbal Camera will be available for preorder at Indiegogo with a 25% discount at: https://igg.me/at/feiyutech. For more information, see the website: https://store.feiyu-tech.com/

Gray Television, like many companies, on August 6 revealed that it is requiring all new hires — full-time or part-time — to get a COVID-19 vaccine, effective Sept. 1.

RBR+TVBR has now confirmed that the broadcast TV station owner is moving beyond new hires by requiring all of its employees to get vaccinated. It’s a move that comes alongside an internal announcement from Urban One that it is doing the same at its multimedia operation.

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As of today, Gen Media Partners has rebooted its radio network sales and affiliate sales arm that until now was known as Sun Broadcast Group.

Introducing G Networks.

As GMP sees it, G Networks “will stand as a full-service network audio company providing clients, advertisers, and agencies with comprehensive and streamlined solutions in both Ad Sales and Affiliates.” It boasts more than 4,000 affiliates, and has preexisting offices located in New York, Chicago, Cleveland and West Palm Beach.

The shedding of the Sun name follows the late July exit of Danno Wolkoff as COO and Laura Wolkoff as Sun’s VP of Operations. Their departures came after the September 2020 departure of its founder, Jason Bailey. He founded Sun in 2008 and sold it to GMP in 2018.

Once the Wolkoffs exited, Warren Friedland stepped up from Managing Partner to take on the role of President. Once that was done, the Sun name was sunset by GMP.

He comments, “Evolution isn’t possible without change. It is with this ethos that we have upped the commitment and engagement for our G Networks radio division and are focusing on what is now vitally important to advertisers and stations in the current media environment. With an eye to the future, we intend to both invest and transform the future of audio.”

Rich Baum remains in his role as Chief Revenue Officer, while the Chief Development Officer role remains with Rich O’Brien.

She gave a big New York radio station a rebirth that directly brought it back to its roots as a top CHR/Pop station serving the Big Apple. Earlier, she played a key role in giving Houston a CHR/Pop outlet following the demise of two competitors at a volatile time for the format.

Now, after exiting the radio business for a record label role, this veteran talent is combining her skill set for at Global Media & Entertainment — the London-based entity that wants nearly 50% interest in iHeartMedia.

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Since the start of 2018, he’s been the VP of Broadcast Digital for Salem Media Group. 

Now, this former USA Today Network/LOCALiQ Group Sales Director is adding SVP stripes.

Now SVP/Broadcast Digital is Jamie Cohen. He will now be called on to oversee all aspects of the digital operations for Salem’s local and National/Network digital efforts.

He reports to Salem Broadcast Media President Dave Santrella, who said, “Jamie has done a tremendous job building Salem’s digital enterprise for our local stations. Overseeing all aspects of our digital operations, both locally and nationally, will open more channels of opportunity and unify our efforts in reaching our audiences through digital avenues and monetizing our digital assets.”

Cohen added, “I’m proud of the progress we’ve made and am bullish on our future. With the emergence of platforms like Salem Now, the Salem Podcast Network and other innovations, our audience has never been bigger. We have an amazing opportunity ahead of us and I can’t think of a better place to be.”

Cohen started his career at the St. Louis Post-Dispatch, as an account executive for its STLToday.com operation.

Last week, the FCC concluded “Auction 109,” a bidding contest that saw the government offer construction permits for 135 new FM stations and four AMs in St. Louis. As previously reported by RBR+TVBR the AMs attracted not even one single bid.

That said, some 38 FMs went unsold in the auction. For Wilkinson Barker Knauer attorney David Oxenford, this presents one big question: Does this result say something about the FCC’s local ownership rules?

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As Oxenford points out, the FCC will have raised $12,344,110 from Auction 109. However, the bulk of the dollars are attributed to two properties. More than $6 million will go for a new Sacramento FM at 107.9 MHz, with iHeartMedia the company getting the chance to bring a station back on a signal once home to KDND-FM. The other big-dollar FM deal is one for just over $3 million, and involves a signal covering the northern portion of the Dallas metropolitan area.

Thus, the $12.34 million total could have been higher — if only those AMs in St. Louis and the 38 FMs were sold by the Commission.

What happened? Oxenford says, “The 42 channels that were unsold range from channels allotted to small communities in states like Wyoming or Alaska that were predicted to serve very few people, thus having opening bids as low as $750 that no one was willing to meet, to channels in somewhat bigger communities including channels in New York state and Colorado that had opening bids of $75,000, indicating that they would serve a substantial number of people.”

Why did the FMs in New York and Colorado fail to get a bid? “[T]he prices were apparently deemed too high to justify for companies looking for a business return,” Oxenford says.

But, he also ties the lack of bids for the FMs and the zero interest in the St. Louis-area AMs, to the FCC’s local radio ownership rules.

“Many of the unsold channels are in communities where there are already local broadcasters,” he says. “In some cases, I have been told that parties would have been interested in bidding on channels that went unsold but, because of the FCC’s ownership limitations, they were precluded from owning those stations.  So instead of providing new service to the public, these channels will lie fallow providing service to no one.”

Thus, the argument that deregulation can help the broadcast media industry along with the brokerage community and, most importantly, local listeners appears bolstered by Oxenford’s reasoning.

The timing could not be better for the broadcast industry, even though current FCC leadership is hardly open to further deregulation of AM and FM station ownership.

Oxenford points out that comments on whether changes should be made to the FCC’s radio ownership rules are due to be filed at the FCC on September 2. “The results of this auction may well be instructive on the issues that the FCC will be considering,” he says. “In comments filed in 2019, parties talked about stations in their smaller radio markets that are essentially nothing but a transmitter and a computer – providing no real local service – when local owners who do cover the issues of importance to local communities are precluded from using these channels to provide new services, as the ownership rules do not permit such ownership. The radio industry has significantly changed since the 1996 Telecommunications Act which set the current radio ownership limits. No longer is owning a local radio station the dream of every amateur DJ or kid with an interest in electronics – many of those dreams are now fulfilled by digital channels.  But there are still broadcasters who want to serve local communities.  Perhaps the result of this auction and the other comments filed on September 2 will inform the Commission on the realities of the current audio marketplace – realities that can impact their assessment of whether the current radio ownership limitations remain in the public interest.”

On Thursday (8/12), global advertising company dentsu announced that it has adopted a new policy in which it will pay all minority-owned media within 30 days.

This includes Black-owned radio and television stations, and is a decision that the National Association of Black Owned Broadcasters (NABOB) calls “a game-changing commitment.”

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Here Comes TikTok.

That’s the declaration from Gordon Borrell, whose Borrell Associates has released another nugget from its April to late June 2021 Local Ad Agency Survey.

Here’s what broadcast media executives and sales associates need to know about how this rise could impact their chances of a buy — or not.

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A small broadcaster with TV stations in its home market of Salisbury-Ocean City, Md.; adjacent city Dover, Del.; Bowling Green, Ky.; Glenwood Springs, Colo.; and two Georgia markets in June 2020 agreed to a transaction involving Jeff and Janet Winemiller.

Now, the Winemillers are selling another property to this company — this time a LPTV facility serving Music City USA.

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In a major development heralding the possibilities for all broadcasters with the new ATSC 3.0 digital television broadcast standard, the first Broadcast Internet remote learning service has been deployed.

It is now up and running in the Nation’s Capital, and its over-the-air launch is thanks in part to a partnership with ONE Media 3.0 and Sinclair Broadcast Group.

The EduCast service’s deployment is a victory for Chantilly, Va.-based SpectraRep, and is utilizing the NEXTGENTV signal powering Sinclair’s WIAV-CD 44 in Washington, D.C.

The facility’s signal contour covers the entire National Capital Region and the Baltimore suburbs.

The deployment is the first Broadcast Internet remote learning service in the nation to utilize NextGen TV to deliver educational services that are designed to mitigate broadband access issues for students and teachers around the country.

In short, EduCast allows educators to immediately evaluate and deploy Broadcast Internet in the region for remote learning.

Broadcast Internet, also known as datacasting, uses digital television transmission infrastructure to deliver IP-based content to users within a broadcaster’s transmission footprint.

“When the Covid-19 pandemic hit the country and students and teachers were sent home, we saw the negative impacts on remote learners without access to adequate broadband,” said Mark O’Brien, President and Chief Technology Officer of SpectraRep. “Issues like homework gaps and equity in education became even more acute, and we quickly realized we could help to bridge the digital divide through our technology and the enhanced advances offered by ATSC 3.0, in the same way we’ve supported public safety and law enforcement customers.”

EduCast uses a portion of the digital television capacity to deliver a secure, wireless data network that safely delivers targeted assignments, course materials and classroom
videos to students.

O’Brien says EduCast is operational and available in 12 states using the ATSC 1.0 transmission standard.

With ATSC 3.0, “we can directly support even more students faster and in a timeframe and manner that keeps them learning no matter what the new school year brings,” O’Brien says.

John McCoskey, SpectraRep’s COO, adds, “When the ATSC 3.0 standard was ratified, we knew it could dramatically improve our service offerings due to its native IP architecture, increased data capacity, and better reception characteristics. Our goal was to enhance our services to operate using both ATSC 1.0 and ATSC 3.0 transmission systems and to provide stations and end users a simple, no-cost transition from one to the other. At the station that means just configuration changes and moving a few cables. The in-home receiver we chose and have deployed already supports both transmission standards.”

In anticipation of the staggered and voluntary transition of stations from the current standard to NextGen TV ATSC 3.0, SpectraRep partnered with DigiCAP to develop an advanced in-home receiver capable of simultaneous operation using both ATSC 1.0 and 3.0 transmission.

Educators access the EduCast service using their existing Learning Management System (LMS) and tools. In a student’s home, the DigiCAP receiver connects to a simple TV antenna that is used to receive the broadcast signal and the IP content it carries.  The receiver establishes a Wi-Fi hotspot in the home that students connect to with their Chromebook, tablet, laptop, or smartphone.  The receiver stores up to 128 GBytes of educator-curated content.  This can include videos, presentation slides, worksheets, interactive documents, and images. Anything that can be saved as a file can be delivered.

On June 30, 2017, Continental Broadcasting Corp. sold a Class B AM in Phoenix to an entity controlled by Vic Michael Jr.

Now, less than two years after asking the FCC for a Construction Permit allowing him to “diplex” the AM with another property he owned, Michael is spinning this kHz-band facility along with its FM translator.

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