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Radio World

Carr Calls Foul on Congressional Democrats

Radio World
4 years 1 month ago

Commissioner Brendan Carr is objecting to what he says is politically motivated pressure for the FCC to reject the sale of a Miami radio station.

Carr, a Republican, cited news reports that members of the Congressional Hispanic Caucus want the commission to reject the sale of WSUA, “Caracol 1260 AM.”

“According to the Democrat representatives, the FCC must block this change in ownership to prevent what they view as a progressive broadcast station from beginning to air conservative viewpoints to Miami’s Hispanic community,” Carr stated in a press release.

He cited quotes in Newsweek’s reporting from Florida Democrats “sounding the alarm” including a quote from Former Rep. Debbie Mucarsel-Powell that “To win in 2022 this must stop!”

[Newsweek: “Florida Democrats Sound the Alarm After ‘Spanish-Language OAN’ Buys Miami Radio Station, Fires Liberal Host”]

Carr called it an attempt by Democrats in Congress to block the sale of the Spanish-language station based on its projected political viewpoints.

“The FCC has no business doing the Democrats’ bidding or using our regulatory process to censor political opinions that Democrats do not like,” Carr wrote.

“What’s worse, the Democrats appear to be treating the FCC as merely an arm of the DNC — expressly pressuring the agency to take action that they believe will increase their electoral odds in Florida in 2022.”

He called it a “deeply troubling transgression of free speech and the FCC’s status as an independent agency” and asked his FCC colleagues to the effort.

Newsweek reported that the buyer plans to change the name of Caracol 1260 AM to América Radio.

 

The post Carr Calls Foul on Congressional Democrats appeared first on Radio World.

Paul McLane

Audioburst Joins Harman Ignite Store

Radio World
4 years 1 month ago
A promotional image from the Audioburst website.

Audio search and delivery firm Audioburst now is available on the Harman Ignite Store connected vehicle platform.

Separately, Harman also opened a hub for Android Automotive developers.

“The Audioburst Android Automotive app is now available through the Harman Ignite Store to augment vehicle infotainment systems, providing drivers and passengers alike with unprecedented personalization and access to the world’s largest searchable library of talk audio content,” the companies announced.

The company’s AI listens to podcasts and radio stations, analyzes and indexes the long-form content and cuts it into short-form audio clips called bursts.

“Keywords, entities, sentiment and additional metadata features are extracted to ensure the most accurate topical segmentation,” the company explains. “The bursts are then grouped together into playlists to provide listeners with a recommended content stream based on trending topics, past behavior, and defined keywords and interests. These can be as broad as ‘Tech’ and ‘Business’ or as specific as ‘Ariana Grande,’ ‘LA Lakers,’ and ‘Pfizer stock.’”

Audioburst CEO Amir Hirsh was quoted saying this approach means drivers don’t have to browse podcasts and radio stations “in futile, and at times dangerous, attempts to find relevant content,” thanks to personalization and discovery capabilities.

Audioburst said its APIs also “provide OEMs with powerful user analytics and unique monetization opportunities.” OEMs can collect info about content consumption that can be used to inform subscriptions or advertisements.

Albert Jordan, VP of the Harman Ignite Store business unit, said the purpose of its platform is to connect drivers and passengers to their favorite apps and media.

Harman International is a subsidiary of Samsung Electronics. Samsung Venture Investment is an investor in Audioburst. Harman says 50 million cars on the road have its audio systems. Its brands include AKG, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson and Revel.

Reflecting the growing importance of the Android Automotive OS, Harman also announced a Harman Ignite Store Developers Portal, a hub for Android Automotive developers.

“Those developing to the Android Automotive open operating system can deploy automotive apps, which OEMs can then easily scale and manage to drive new digital touchpoints with their customers through the Harman Ignite Store.”

 

The post Audioburst Joins Harman Ignite Store appeared first on Radio World.

Paul McLane

Workbench: Blower Motors and AM Tips

Radio World
4 years 1 month ago
A spare transmitter blower is a great idea. Pre-wiring it is even better!

If you’ve never lost a blower motor in a high-power transmitter, your time probably is coming!

It is a helpless feeling when the transmitter completely shut down. Then add the frustration of trying to find a replacement, not to mention removing the old motor and assembly.

Honolulu contract engineer Dale Machado found a replacement blower and motor assembly to keep on hand, and added to the insurance policy by pre-wiring it. Adding the wiring harness is one less thing to think about when you are off the air.

In the case of three-phase motors, pre-wiring also reduces the chance you’ll miswire the phase, causing the motor to run backwards!

Data points

Consulting Engineer and frequent Workbench contributor Frank Hertel of Newman-Kees RF Measurement and Engineering compiled useful information for engineers working with AM stations. Frank bases the information on his own experience and on documents available from Kintronic Laboratories (www.kintronic.com).

Frank has been called in after lightning hits to repair a number of antenna tuning units at the base of AM towers. Lightning knows no season! Frank’s summary keeps things simple and easy to understand.

First discussed are estimated impedances for a single reference tower that is series-fed, and operating at 1000 kHz (1 MHz) at heights of 150, 90 and 60 electrical degrees. Under these conditions, the values in the first table are typical:

(150 deg. height)     782R      –j13         (Capacitive Reactance

(90 deg. Height)     44R        +j18         (Inductive Reactance)

(60 deg. Height)     11R        –j113       (Capacitive Reactance)

If you are using an isocoupler on your (single) series-fed tower, it is assumed that the isocoupler has a typical capacitance of around 100 pF (or more). Thus, the isocoupler will present its added shunt value, to your single series-fed tower.

When the isocoupler’s shunt value is added in parallel to the impedance of your single series-fed tower, the addition of the isocoupler will shift the single tower’s impedance and typically yield the approximate values in the second table:

(150 deg. Height)      623R    –j315       (Capacitive Reactance)

(90 deg. Height)        45R      +j17         (Inductive Reactance)

(60 deg. Height)        10R      –j105       (Capacitive Reactance)

Frank adds that a single 90 degree height, series-fed tower will normally use a simpler ATU matching circuit. This circuit may be more efficient as a result of needing fewer components and lessened power loss, but this is debatable.

A single series-fed tower that is shorter than 90 degrees will yield a low R value with capacitive reactance. A single series-fed tower that is taller than 90 degrees will yield a higher R value with capacitive reactance.

Finally, it is worth noting that a tower height of slightly more than 90 degrees should yield an R value of approximately 50 ohms with a manageable reactance value.

Spring is in full swing for many readers. If you find yourself doing AM work and needing AM components, visit the Kintronic site.

Unbalanced-to-balanced adaptor

San Francisco contract and project engineer Bill Ruck has built a number of unbalanced-to-balanced adaptors over the years. He is careful to pay attention to absolute phase — if you’re not, the design can invert the audio.

There is an easy fix to this; the input inverting op amp output is connected to Pin 3. The inverted unity gain IC connection is Pin 2. Swapping Pins 2 and 3 will ensure that the output is in absolute phase with the input signal.

Bill prefers to use +/–15 VDC as a power source, but he has also used inexpensive DC-to-DC converters to take a nominal 9 to 12VDC signal and make +/-15VDC.

And Bill has found it wise to add a small capacitor across the op amp feedback resistor in order to limit bandwidth and make the amplifier stable. Although this is not critical, he tries to pick a capacitor value to be equal to the resistance at around 150 kHz.

Storage strap

Over the years, we’ve shown a variety of cable management solutions from brands like Velcro and other hook-and-loop manufacturers. But the one in Fig. 2 serves a dual purpose.

A heavy-duty hook-and-loop cable organizer.

The metal grommet helps organize and hang bundles of remote broadcast cables. In the Technical Operations Center, the grommet secures large bundles of cables, especially of the Ethernet variety. The fastener secures the cables without deforming the wire wrap. This heavy-duty nylon strap is available from Koppy and they come in small, medium and large sizes. There is a quantity discount. Go to https://koppy.co/ .

John Bisset, CPBE, has spent over 50 years in broadcasting and is in his 31st year of Workbench. He handles western U.S. radio sales for the Telos Alliance. He is a past recipient of the SBE’s Educator of the Year Award.

Workbench submissions are encouraged and qualify for SBE recertification. Email johnpbisset@gmail.com.

The post Workbench: Blower Motors and AM Tips appeared first on Radio World.

Paul McLane

User Report: Wheatstone MP-532 Opens Eyes at Leighton

Radio World
4 years 1 month ago

The author is director of engineering, Leighton Broadcasting.

I’ll be the first in line for new audio processing if I think it can give us an edge, but only if it’s truly a step up and not just the same old tech in new packaging.

We serve a predominantly young population here in the college town of St. Cloud, Minn. With 70 other stations competing for those ears, our six stations will take every advantage we can get.

I’d heard about the Wheatstone MP-532 AM/FM/HD multipurpose processor before it was officially released. The inside scoop was that Wheatstone’s Jeff Keith had designed into it a new five-band “windowed” AGC, which he called Windy.

As different program material comes in, it adapts to make sure that the multiband section and the five-band limiter later on are always fed consistent audio. This, I was told, was one of the reasons why the MP-532 could deliver those “airy” highs and deeper lows we’re all hoping for in the business.

It was worth a listen.

I got one of the first MP-532s and put it on our classic rock station, KZPK, K277BS/ZRock (HD2) 103.3 MHz. The installation experience was typical Wheatstone. Super intuitive, with presets that immediately gave us a much-improved sound right out of the box.

Friendly install

I’ll get to the sound in a minute, but first I’d like to pause for a moment and give you a busy engineer’s perspective on audio processing.

Yes, most of us like to tweak processing. But we also have a huge appreciation for a smooth installation experience. I need to get it on the air, make minor adjustments and move on in life. That’s one very strong suit of this processor, its ease of installation.

To be fair, I know my way around Wheatstone processors, having owned X1s, AM-55s, FM-55s, X3s and X5s.

As easy as the setup was, this alone is not a good enough reason to invest in an audio processor. It has to sound good; that’s the core mission for processing, and for radio.

[“Engineer Tony Abfalter Is an MVP”]

So how did the MP-532 do? Impressive. Very impressive.

They weren’t kidding when they said the highs would be airy and detailed and the lows would be deep. The MP-532 has the most articulation and clarity of any audio processor I’ve ever heard. It effectively kicked its predecessor, the FM-55, into the prehistoric dinosaur age and can hold its own next to Wheatstone’s flagship processor, the X5 FM/HD processor, but with a few less features and a lot less dollars.

One nice bonus is that it is a multipurpose processor (that’s what the MP is for), which means it would make an excellent backup for both my AM as well as FM stations. But, it’s really too good to be a backup processor, so I have it running continuous programming on ZRock.

Radio World User Reports are testimonial articles intended to help readers understand why a colleague chose a particular product to solve a technical situation.

For information contact Jay Tyler at Wheatstone in North Carolina at 1-252-638-7000 or visit www.wheatstone.com.

The post User Report: Wheatstone MP-532 Opens Eyes at Leighton appeared first on Radio World.

Tony Abfalter

FM Alert to Add Earthquake Warnings

Radio World
4 years 1 month ago

Global Security Systems has acquired a license to participate in the ShakeAlert earthquake notification system through its Alert FM disaster warning system. Alert FM provides tornado, hurricane, fire and other possibly life-threatening emergency notifications across the United States.

The earthquake information is from the United States Geological Survey’s ShakeAlert earthquake detection and warning system.

[Read: Changes Coming in National Alerting]

Matthew Straeb, EVP/CTO of Global Security Systems, developer and operator of Alert FM, said, “As a long-time provider of emergency notifications for tornadoes, fires, hurricanes, evacuations, and tsunamis, adding early earthquake warning notifications is a tremendous benefit for increasing public safety in all of our communities.”

The ShakeAlert system is active on the West Coast and GSS is implementing AlertFM/ShakeAlert for customers in in California, Oregon and Washington state.

In addition in the following months, according to a release, “Alert FM will integrate automated actions to accompany earthquake early warnings for sirens, accessible devices such as bed-shakers and other consumer electronic devices. … GSS will also pursue partnerships with accessible, hospital, transportation and public utility systems.”

Straeb explained, “We will be seeking partners to integrate our low-cost FM technology to control emergency generators, door openers, production machinery, and other sensitive equipment in concert with alert messages. The benefits are nearly endless in earthquake situations.”

 

The post FM Alert to Add Earthquake Warnings appeared first on Radio World.

RW Staff

NAB Unhappy With Lease Agreement Proposal

Radio World
4 years 1 month ago

The National Association of Broadcasters is unhappy about a planned change to FCC rules involving sponsorship identification of content that came from foreign governments.

General Counsel Rick Kaplan wrote about it on an NAB blog. He said the Federal Communications Commission had good intentions of helping the public better understand when they are watching or listening to content sponsored by a foreign government, and he said NAB agrees with the goal even though there are few broadcast cases compared to pay TV providers and social media.

[“Pai Calls for Transparency on Government Sponsored Broadcast Content”]

But Kaplan and the NAB oppose a provision that broadcasters entering into lease agreements with any programmers must take a series of steps to determine whether they are dealing with a foreign government in the first place.

“You might be wondering if there is an exception for the station leasing time to a long-standing trusted business partner, right? Nope,” Kaplan wrote.

“What if you are leasing time to a local church for services on Sunday mornings? Nope. Surely, it can’t involve leases for the 3:30 a.m. long-form Snuggie infomercial? Sorry, it does, says the FCC.”

Kaplan said “hundreds if not thousands” of stations “are now on the verge of being mandated to undertake steps to prove in advance they are not dealing with foreign governments, even when they each know with certainty they are not.” He called it “old-world regulation at its worst.”

He said there’s no evidence of a “groundswell of foreign propaganda” on the U.S. airwaves or that stations are confused about the origins of what they air.

“The FCC should not simply saddle broadcasters with this needless obligation — or rather, multiple needless obligations — because it can regulate broadcasters but not social media companies,” he argued.

And he said that “with each added regulation, the FCC makes broadcasting a less attractive investment, including for new entrants and historically underrepresented groups.”

He urged the FCC to “fix its proposal before approving it later this week.”

Read the proposed order (PDF).

Read Kaplan’s blog post “Let’s Not Overregulate Broadcasters Yet Again Because We’re Upset With Facebook”

 

 

 

The post NAB Unhappy With Lease Agreement Proposal appeared first on Radio World.

Paul McLane

Hearing Set to Determine Ohio AM License

Radio World
4 years 1 month ago

Vandalia Media Partners is inching closer to receiving an answer on its whether its license renewal application will be granted or denied.

The Media Bureau at the Federal Communications Commissioned announced that a status conference will be held virtually on April 28, at 10 a.m. as part of a hearing on renewing Vandalia’s license. Earlier this month the Media Bureau announced that an administrative law judge will work to determine whether or not to renew the license of AM radio station WJEH in Gallipolis, Ohio.

[Read: AM Station’s Spotty Operational Schedule Puts License at Risk]

The move is in light of the station’s minimal record of operation, the bureau said. Vandalia began broadcasting with the WJEH license on Dec. 31, 2019, and during its tenure as licensee (from December 2019 through 2020), the station was silent for 364 days and operated for two days at an authorized reduced power level of 100 W.

The Communications Act states that if a broadcasting station fails to transmit broadcast signals for any consecutive 12-month period, then the station license expires at the end of that period. This was set up by Congress to relieve the burden of conducting a drawn-out license renewal or revocation proceedings for stations that remain silent for extended periods of time.

The commission subsequently found that some licensees of silent stations respond by resuming operation for a short period of time — in some cases as short as a day — before the one-year-limit hits to prevent automatically license expiration. Others alternate between periods of silence and operations with minimal power levels that only cover a small portion of their service areas.

In cases such as these, the commission cautioned that “a licensee will face a very heavy burden in demonstrating that it has served the public interest where it has remained silent for most or all of the prior license term.”

The method for renewing an application is fairly straightforward. According to the FCC Rules, a renewal is granted if the bureau finds that the station met three key requirements: the station served the public interest, convenience and necessity; there have been no serious violations of the Communications Act of 1934 or FCC Rules; and there are no major violations that would constitute a pattern of abuse.

When these three tenets cannot be met, the renewal application is designated for a hearing. Because of the WJEH’s extended periods of silence and operation at significantly reduced power during its license term, the bureau was unable to find that grant of the renewal application is in the public interest.

A proposed schedule with next steps will be laid out during the virtual conference. The commission said that interested parties can share relevant documents and comments about this case through April 26 via the commission’s Electronic Comment Filing System.

 

The post Hearing Set to Determine Ohio AM License appeared first on Radio World.

Susan Ashworth

TASCAM Releases USB Microphone

Radio World
4 years 1 month ago

The TM-250U from TASCAM is a USB condenser microphone with a supercardioid pattern.

The company says that it is aimed at direct connection computer audio for podcasting, dialog and vocal recording, music recording, conferencing, and other forms of online audio.

[Check Out More Products at Radio World’s Products Section]

The digital audio output is 16-bit/48 kHz. It has mic gain and a headphone output volume control along with a mute switch.

It also ships with a 6-foot USB C-A mic cable, mic holder and a desktop mic tripod.

Info: www.tascam.com

 

The post TASCAM Releases USB Microphone appeared first on Radio World.

RW Staff

NFL, iHeartMedia Launch NFL’s Podcast Network

Radio World
4 years 1 month ago
Getty Images/Yasinguneysu

iHeartMedia has snared a huge sports brand for its latest podcast partnership: the National Football League.

The two organizations announced an “exclusive” partnership to launch the NFL’s podcast network; it will include distribution of NFL Media’s current podcasts plus co-production and distribution of two dozen more.

The announcement was made by NFL Senior Vice President, Media Strategy and Business Development Kevin LaForce, iHeartMedia Digital Audio Group CEO Conal Byrne and iHeartMedia President of Entertainment Enterprises John Sykes.

LaForce was quoted in the announcement, “Podcasts are an increasingly important way to reach fans and a compelling way to tell NFL stories.”

The partnership will have access to NFL Films archival content. Tbe NFL podcasts will be distributed through the iHeartPodcast Network.

Byrne called the deal “an incredible moment for iHeart and the podcast industry, period.”

The post NFL, iHeartMedia Launch NFL’s Podcast Network appeared first on Radio World.

Paul McLane

User Report: Telos Keeps It All in the Family

Radio World
4 years 1 month ago

The author is sound technician for Nicklas Strömberg Produktion AB.

TRELLEBORG, Sweden — The last bit of the sound chain has sometimes been the most awkward.

Long distances, humming copper wires, external interference, heavy rain, lightning and hard-to-reach towers can be challenging. Not to mention the expensive sound processors that have to be placed at the transmitter out in the woods or up on the mountain!

Now, with the technology that transmits a complete MPX signal from the studio-side audio processor to the transmitter, it has become so much easier.

In a recent project for a customer, we replaced seven AoIP codecs, seven sound processors and seven RDS encoders with a single Omnia.9 processor and seven Omnia MPX Nodes.

Having the Omnia.9 in-studio also means that the customer’s Livewire production environment now delivers a completely unbroken digital audio chain from playout server to transmitter, and each transmitter gets fed the same great Omnia.9 sound.

The connections from the studio to the seven sites are of different classes. Point-to-point fiber, radio link and internet via ADSL. Since the MPX Node only requires a 320 kbps data stream, there are no problems with buffering. In an emergency, 4G mobile data also works well, but there can be problems with that, for example, longer latency.

It came as an unpleasant surprise to another client when their old internet-connected AoIP equipment was hacked and destroyed, with dead air as a result. Luckily they already had an Omnia.9 in the studio.

When they called me for help, I quickly ordered an Omnia Audio µMPX FM composite license for their Omnia.9 (basically turning it into an STL), and took my spare MPX Node to their transmitter. Only a short while later, they were on air again, and now they no longer have to worry about data intrusion because the MPX node has a built-in secure firewall.

There are several methods of implementation. In some cases, the customer already has an audio processor but it does not support µMPX. The Omnia MPX Node is also available as an encoder providing an easy end-to-end connection by simply adding two to the workflow. The MPX node encoder can even send redundant streams to multiple MPX Node decoders for multiple transmitter sites.

The easiest implementation is if the sound processor is an Omnia.9, which has the secure µMPX function built in. It can send up to 16 simultaneous streams (or more on a private network that permits multicast), so if it is a large station with 16  transmitters, it can save a lot of money as the air chain no longer needs expensive sound processors at each transmitter. One Omnia.9 in the studio and 16 MPX Nodes is enough. This reduction in technology investment means there will be more money left over for content and staff.

Radio World User Reports are testimonial articles intended to help readers understand why a colleague chose a particular product to solve a technical situation.

For information contact Cam Eicher at The Telos Alliance in Ohio at 1-216-241-7225 or visit www.telosalliance.com.

The post User Report: Telos Keeps It All in the Family appeared first on Radio World.

Nicklas Stromberg

CBS News Radio Remotes With RadioMan

Radio World
4 years 1 month ago

CBS Radio News has been using Jutel’s RadioMan 6 radio automation for making work-from-home viable for its continued pandemic operations

The news programming provider effectively shuttered its New York-based operation in March 2020. It had recently been auditioning and testing the latest version of the automation system.

[Read: Jutel RadioMan Gets New Architecture]

CBS News Radio Digital Media Manager Dustin Gervais said, “The timing of the release of RadioMan 6 couldn’t have been better. Just as we needed to evacuate our broadcast center due to COVID, RadioMan 6 became just the tool we needed to allow anchors at home to broadcast hourly newscasts without expensive codec equipment.” RadioMan handled clips, interviews and voice segments along with providing timing framework from CBS News Radio staffers, on-air talent and contributors from across the country.

Amazon Web Services was used as a production and marshaling node. Jutel’s Olli-Pekka Lukkarinen said, “Final distribution of news was then streamed to the delivery point, where it could be delivered to listeners via Skyview satellite system.”

Send news for Who’s Buying What to radioworld@futurenet.com.

 

The post CBS News Radio Remotes With RadioMan appeared first on Radio World.

RW Staff

Røde Connect Software Augments NT-USB Mini Mics

Radio World
4 years 1 month ago

Augmenting its NT-USB Mini USB microphones, released last year for content creators, podcasters and the like, Røde Microphones has introduced a free recording software package that works solely with the mic — Røde Connect.

Intended for podcasting and streaming use with the NT-USB Mini microphone, which was first introduced at NAMM 2020, the software allows users to connect up to four NT-USB Minis to a single computer, offering additional integration with video call and streaming applications, and more.

[Check Out More Products at Radio World’s Products Section]

Available in versions for Mac and PC, Røde Connect provides a virtual recording interface offering faders, level metering, mute buttons and more. The software includes DSP tools such as a noise gate, compressor and Aphex Aural Exciter and Big Bottom effects.

Users can incorporate audio from remote guests, integrate streaming applications, add music beds and other external audio via virtual channels, and the software additionally provides automatic mix-minus on every channel. There are also dedicated output controls for streaming apps like OBS or Xsplit.

Røde Connect can be downloaded for free at the company’s website.

Info: www.rode.com

The post Røde Connect Software Augments NT-USB Mini Mics appeared first on Radio World.

ProSoundNetwork Editorial Staff

Changes Coming in National Alerting

Radio World
4 years 1 month ago
A screenshot of a cell phone shows actual emergency messages on Jan. 13, 2018 in Honolulu, Hawaii. The background is a composite. (Screen image: Eugene Tanner AFP via Getty Images)

Congress wants better emergency alerting for the United States. So the Federal Communications Commission is working on several ways to accomplish that.

Among other things, the FCC wants to get state governments to improve their own alert coordination efforts. It wants to replace the WEA “Presidential Alert” with a “National Alert” that can be issued by the president or the Federal Emergency Management Agency, an alert that mobile users cannot turn off. And it wants to explore the possibility of alert dissemination via the internet.

The FCC, now under the leadership of Acting Chairwoman Jessica Rosenworcel, is taking public comments on proposed changes to the Emergency Alert System and Wireless Emergency Alert system.

Many of the steps are mandated by Congress, so the question for the commission is not whether to take them but how. The FCC said it’s crucial that emergency alerts include accurate information and that any new procedures be trustworthy.

The EAS, as most Radio World readers know, is the national public warning system through which broadcasters, cable systems and other EAS participants deliver alerts to warn the public of impending emergencies and dangers to life and property.

While best known for local weather and other warnings and tests, the system’s primary purpose is actually one for which it has never been used: to allow the president of the United States to provide immediate communications to the public in a national emergency.

Broadcasters are required to carry presidential alerts; they participate in state and local alerts voluntarily. The FCC, FEMA and the National Weather Service implement EAS at the national level.

The reform push comes at the direction of Congress as part of the National Defense Authorization Act for fiscal 2021. The spending bill included the Reliable Emergency Alert Distribution Improvement (READI) Act, which gave the FCC its charge.

One industry observer said they were “pleased with the elegant solutions the FCC crafted to meet the congressional mandates.”

Focus on the states

For one thing, the commission wants the 50 states and the U.S. territories to do a better job at managing their part of the alerting infrastructure.

The states and territories would be asked to review the composition and governance of their State Emergency Communication Committees. Those SECCs would be required to meet at least once a year and to submit an updated EAS plan annually; the FCC would have to accept or reject each plan within 60 days. The commission also would provide a checklist of information to be included in state plans.

One longtime EAS observer told Radio World they are pleased to see the FCC finally include rules that say state EAS plans are to be administered by the SECCs, something that has been missing from the rules.

The FCC also proposes that state plans, currently posted on its website, would not be publicly available except for names and contact information of SECC chairs.

[“FCC Issues an EAS Enforcement Advisory”]

“Disclosure of the plans, at least in form where each plan is one place and in a uniform and easily searchable format, could highlight potential vulnerabilities that malefactors could exploit, thereby potentially hindering emergency planning efforts,” it wrote.

Another change would enable jurisdictions to report false EAS or WEA alerts to the FCC Operations Center when they occur. The commission said such a system would allow planners to learn from incidents like the false missile alert in Hawaii that was distributed in 2018.

EAS participants are already required to report false alerts, but there’s no system for other stakeholders to report them voluntarily.

Repetition discussion

Congress also told the FCC to modify EAS to provide for the repetition of national security alerts issued by the president or FEMA. The commission devotes several lengthy paragraphs of its NPRM to the repetition issue and its associated mechanics.

The commission said the EAS system is already designed to allow repeated alerts from any originator as long as at least one minute has passed, but it said this capability may not be fully understood in the alerting community. It proposes to keep its rules regarding transmission and retransmission but add language specifying how an originator can repeat a message.

It thinks that automating the repetition of alerts, including setting the repetition intervals, should be achievable with “minimal changes” to alert software programs on the market, though it suspects that many encoder/decoder models would require modifications.

But it proposed that only the president or his or her designee be allowed to repeat the president’s Emergency Action Notification alert. It thinks that requiring EAS participants’ equipment to automatically repeat the alert would present technical impediments that may impair the president’s ability to issue EANs. For instance, requiring a predetermined interval of automatic repetition could cause problems in fast-evolving emergency situations.

It invited comments on a long list of questions including whether automatic (or manual) repetition of national security alerts by participants’ EAS devices is technically feasible. It also asked whether widespread repetition of state and local alerts might cause alert fatigue.

The NPRM also asks whether the FCC should adopt a National Command Authority (NCA) alert originator code for FEMA and whether it should create a National Security Event (NSE) event code for FEMA that would encompass “warnings of national security events, meaning emergencies of national significance, such as a missile threat, terror attack, or other act of war or threat to public safety.”

Veteran EAS observer Gary Timm said broadcasters should watch these developments closely, including the discussion about a methodology for repeating national-level alerts.

“The FCC proposed that the most obvious solution is for the alert originator to simply resend the message as many times as they desire it to be heard again. The other possibility the FCC presented is requiring EAS units to be modified to automatically repeat alerts, which could require money and time to upgrade at every station, if it is even feasible,” Timm said.

EAS experts told Radio World that the originator of an alert for any emergency should have complete control over the number of repetitions, the rate of repetitions, the update of old information to new, and the decision to end repetitions.

Harold Price, president of Sage Alerting Systems, said, “Having the originator reissue the message as needed, the FCC’s primary proposal, is the best path. Trying to automate repetition at the broadcast end adds a lot of cost throughout the EAS ecosystem, could make the system more fragile, and can result in message congestion and overlapping new and old information at a time when clarity is most critical.”

He continued: “EAS has always given any originator the ability to repeat information by simply sending an additional alert. This is a matter of training and procedures at the origination point, and perhaps modifications to alert origination tools to permit the easy reissuing of an alert. This is the best way to address the issue.”

Roy Baum, director of engineering and technology for Alpha Media in Topeka, Kan., said he is “adamantly opposed” to building any automatic repeat function into the existing alert generation system.

“If the emergency message is worth repeating, the entity generating the alert should review it and reissue it with updated information, presidential or otherwise. The current EAS equipment can handle this scenario without any problems,” said Baum, who chairs the Kansas State Emergency Communications Committee.

He said the EAS system was intended to be a “first alert” system, not a “continuous-flow-of-information” system.

“Inflexible”

Adrienne Abbott, Nevada’s state EAS chair, said broadcasters should pay close attention to the FCC’s planned directives to state governments, especially if there is a vacuum in emergency planning in a given state.

“If a state or local official has ever been denied a request for an EAS activation or feels that the broadcasters aren’t giving EAS enough attention, this is an opportunity for those officials to take over EAS,” Abbott said. “To me, this should be a warning to broadcasters to get more involved in EAS and the SECC.”

Larry Wilkins, director of engineering services for the Alabama Broadcasters Association and the state’s EAS chair, thinks that “overall, the EAS system works well” in his state, but said state-level committees can be a weak link.

“Some states just do not have an effective SECC with representatives from all those involved. In Alabama our SECC includes state emergency management, governor’s office, National Weather Service, state broadcasters association, state cable association and radio and television engineers,” Wilkins said.

“The more diversified the list of EAS contributors, the better.”

[“How Alabama Monitors the EAS System”]

Another state chair thinks the FCC is focusing on national-level messaging when errors with local alerts and weather hazards tend to be far more common.

“I would hope that more attention would also be paid to local alerts,” said Mike Langner, SECC chair for the state of New Mexico. “Amber Alerts are frequently issued with insufficient information or in some cases too much irrelevant information. Many states now issue Silver Alerts, and, of course, there are already well established Blue Alerts.”

Langner’s primary concern is a lack of required training so that alert originators know exactly how to do it and how to avoid false ones.

“As I understand it, the failures so far have overwhelmingly been failures of human operators and not failures of the various systems’ hardware and software,” he said.

In addition, Langner says, the level of involvement by radio and TV managers in EAS planning tends to wax and wane.

“As stations are bought and sold and managements’ public service philosophies and practices change, State Emergency Communications Committees should be able to readily change monitoring assignments in state plans to reflect reality on the ground,” he said.

“Currently the system for changing monitoring assignments is cumbersome, requiring a waiver of the old monitoring assignments from the FCC. The system shouldn’t be so inflexible.”

Online alerts

In addition to its NPRM, the commission issued a Notice of Inquiry to explore whether it is technically feasible to deliver EAS alerts through the internet, including through streaming services, and whether and how to use the internet to enhance the alerting capabilities of broadcasters and other current participants.

Several observers said the idea has merit.

“The current EAS rules do not require radio stations that carry EAS alerts, including presidential EAN alerts, to carry the alerts or tests on their internet streams,” one said.

“Should the commission eventually adopt the idea of sending EAS via internet streaming, broadcasters who are streaming their program may have to make routing changes depending where their EAS unit is located, which could be at the station or out at the transmitter site.”

Gary Timm, the Wisconsin SECC chair, said the commission should encourage all broadcaster EAS participants to include alerts on their internet streaming feeds, given that “an increasing number of people are listening to the radio via their internet-connected in-home speakers.”

In many cases, he said, streaming feeds at a broadcast station are upstream of the EAS encoder/decoder in the audio chain.

Adrienne Abbott in Nevada said it is likely there will be concern among emergency alerting experts about overuse of EAS and WEA.

“There also will probably be pushback by some in the EAS community on the additional requirements for reporting false EAS activations,” Abbott said.

Comments in PS docket numbers 15-91 and 15-94 are due April 20 and replies are due May 4. They can be filed in the FCC’s online comment system.

The separate notice of inquiry seeks comment on the feasibility of updating EAS to enable or improve alerts through the Internet, including from streaming services. Comments on that are due May 14, and replies are due June 14.

The post Changes Coming in National Alerting appeared first on Radio World.

Randy J. Stine

The End of the Needless Climb

Radio World
4 years 1 month ago
QCommunications uses drones custom-made by BFD Systems to work in high RF environments.

The author is QCommunications Vice President, Airborne Division — QForce.

Drones, “they ain’t just for kids anymore!”

Farmers are using them to measure crops, real estate developers are using them to survey land and medical professionals are even using them to deliver supplies to unreachable areas in disaster zones.

There’s no question about it, these unmanned aerial vehicles or UAVs make it easier to go where no human can or should go, and in the radio business that’s up a 400-foot or higher tower.

The Needless Climb

One drone = Hundreds fewer climbs. Drones bring with them a technology that allows engineers to ascertain and validate different types of structures, pattern signals and various equipment, all without human intervention other than the pilot on the ground.

Inspection by drone eliminates the “Needless Climb,” a phrase coined by QCommunications to describe an unnecessary and dangerous human journey up the side of an enormous tower to get a picture or investigate an irregularity.

Safety first

Warning signs are placed around the work area, entry points of long driveways and other critical locations.

Without putting a climber on a tower, it’s now possible to confirm that a signal is reaching everybody it needs to reach — or not. The drone can perform different types of inspection services efficiently, accurately, safely and faster than a human without presenting a hazard, not only to the pilot, but to the customer or any else in the area.

Three of the most common and important inspections are:

  1. Pattern verification — confirm antenna functionality, installation, operation and coverage, and enable maintenance trouble shooting.
  1. Thermal line inspection — identify hot spots, burn outs, potential burnouts, blocking in system, or connection joint security.
  1. Structural inspection — directly related to the structure and all components surrounding it as part of the anchoring system.  This inspection provides “points of interest” of any potential structural issues and potential failure points so the station engineers can make the best decision to ensure the structure’s safety. This service can also be used for the installation of any new equipment, can validate locations of new equipment and can indicate if a structure is rated to carry a new load.

Not only safe, but smart

Every drone flight reduces a tower climb, lessens risk to life and arms station engineers with information they need to make better, faster, more intelligent, actionable decisions.

With numerous drone service options for tower owners, station engineers and sales and marketing teams to choose from, the need of climbers outside of installation and hands-on maintenance is a thing of the past. Perhaps the greatest benefit of using drones is “tower surveys,” video inspections of a structure prior to any climbers arriving onsite. Climbers can use the imagery to ensure the structure is safe, thus minimizing injury of death.

The reports are also used as interactive engineering tools to mitigate customer viewership issues.

Historically, data was just used to prove FCC minimum requirements were met. Now it’s so much more than that. Drones identify damage, exactly where it is, and make it easier to fix so the signal is back quicker.

Safe and smart, good with money

Advertising only works if it reaches its audience. On the FM side, advertising is dependent upon how far it can go. If a signal is compromised, not reaching its target, advertising is not being delivered and revenues are not being fully generated.

Salespeople, therefore, have become enormous drone fans. The drone captures the data to provide an actual picture and model of the coverage, not a hypothetical. Salespeople are able to use the reports as sales tools to give advertisers factual, visible data about demographics making success more attainable, sales are increased, and stations can charge more money for advertising.

It’s all about the Base(line)

Have you ever asked yourself: Is my 50-year-old tower as sound structurally as it was 50 years ago? Am I getting all the signal strength I should from it, and do I even know what I should expect from it?

Well, the answer is probably not. There could be mistakes residing on the tower for 20, 30 or 40 years. There could be a bee’s hive, or a bird’s nest, or maybe someone painted over something that shouldn’t have been painted over and signal strength is being compromised, or gradually degrading.

Chances are … you don’t know because no one has been up there in decades, maybe the last time was when a light bulb needed to be replaced.

Send the drone up and take a baseline for everything.  Whether the tower is five decades old, or it’s brand new, a baseline for your RF and structural effects will allow you to move forward confidently and evaluate solutions for problems down the road. You can explore, compare and determine what it takes to fix, and what makes sense to invest capital in, and what doesn’t.

In the past several years, numerous towers have fallen. A birds-eye inspection would have uncovered structural weaknesses that could have been repaired and a tower saved.

Once you’ve a baseline, how often should this be done? It depends on the initial find, the age of the equipment and if everything meets regulations.

In the beginning, we’d recommend every five years, but if something changes, or something happens such as a problem with your signal or you’ve been notified that you’re radiating too much out of the line, then send in the drones, because perhaps a seal is broken and you can’t see it, but a drone can and no one’s safety is put in jeopardy.

The Bottom Line

And here’s the section everyone has been waiting for!

First, reports of this magnitude that supported both engineering and sales didn’t exist until now. Secondly, cost and delivery — about half price of a traditional minimal report by human engineers would cost approximately $60,000 to $75,000 following a week and a half of data collection that would result in about 40 photos.

QCommunications fees are approximately $20,000 to $45,000 and include an interactive HD 4K video and interactive visual and planning tools. QComm also encourages engineers to witness the drone data collection process in real time and see their structure preliminary pattern start to generate on their screens for immediate results. A comprehensive report is then delivered within 10 days.

The post The End of the Needless Climb appeared first on Radio World.

Phil Larsen

Spotify Aims for More In-Car Listening

Radio World
4 years 1 month ago
Spotify Car Thing

The in-car media experience is clearly no longer broadcast radio’s sanctuary, and it looks as if competition in the dashboard will further intensify with Spotify announcing a new aftermarket streaming device called Car Thing.

The rollout of the gadget will allow Spotify diehards to more easily find their fave playlists and podcasts, and stunningly Spotify says the new streaming device will help accelerate its push into live audio, including a feature that will allow podcast hosts to have interactions with listeners.

Spotify, which says Car Thing can be controlled by voice, touchscreen or physical controls, says it seized upon the idea of the dedicated smartplayer to promote a “seamless and personalized in-car listening experience.” Interestingly, the company says the release of Car Thing is not meant to compete with in-car infotainment systems.

[Read: Amazon’s Alexa Gets in the Car]

“Instead, it’s another step in our larger ubiquity strategy to create a frictionless audio experience for our users,” Spotify says in a promotional statement for Car Thing. Despite the development of the new streaming device, the company says it remains focused on “developing its catalogue of music and podcasts and not on creating hardware.”

From promotional photos, Car Thing appears to be about the size of an average cellphone with a display screen and large round dial that navigates user functions. The case appears to feature four push buttons for pre-sets. The photos show the streaming device clipped to air vents in the center console of a vehicle.

Spotify’s push to “interactivity” with users was fortified with the recent acquisition of Betty Labs, creators of Locker Room, a sports-intensive live audio app. The acquisition last month foreshadowed Spotify’s seemingly new interest in live audio. In fact, Spotify promotes the Car Thing as a “new listening device with live audio experiences” all from “a smartplayer that fills the car with music, news, entertainment, talk and more.”

Some radio industry followers say that description sounds surprisingly very similar to broadcast radio. In addition, Spotify’s moves come at a time when many radio broadcasters are rebranding themselves as “audio” companies. Jerry Del Colliano observed the irony in his Inside Music Media newsletter this week and theorized Spotify might even someday develop personality music shows in order to compete more directly with radio.

Del Colliano pondered: “The more important issue for radio is since they can’t compete with streaming playlists, and the sheer volume of available music discovery and no commercials, [will Spotify] reinvent the morning personality and add one for afternoon drive as well?”

The Spotify-only Car Thing is currently available on an invite-only basis in the United States so most will have to wait. However, Spotify users can join a waiting list, the company says. The device requires a paid Spotify Premium subscription and a smartphone with Wi-Fi or aux cable to connect to the vehicle. Its anticipated retail price is $79.99 plus monthly Premium subscription for ad-free music playlists, according to Spotify.

 

The post Spotify Aims for More In-Car Listening appeared first on Radio World.

Randy J. Stine

Rosenworcel Wants to “Revitalize” CSRIC

Radio World
4 years 1 month ago
An image from a recent online meeting of the seventh CSRIC.

The acting chairwoman of the Federal Communications Commission plans to “refocus and revitalize” the group that advises the FCC on improving the security, reliability and interoperability of U.S. communications systems. And she wants it to focus on 5G.

The group is called the Communications Security, Reliability, and Interoperability Council or CSRIC. It is re-chartered every couple of years; the one that’s expected to start in September will be the eighth iteration.

But Jessica Rosenworcel clearly wants a fresh start. She said the commission will “reestablish” the group with an emphasis on 5G network security. Also, in the wake of security breaches that affected the communications sector, she will ask it to review software and cloud service vulnerabilities and to develop mitigation strategies.

And she wants to diversify the group’s membership “to include a broad variety of stakeholders, including representation from the FCC’s federal partners with similar interests.”

[Read: FCC Will Explore EAS on the Internet]

She said her goal is “refocusing and revitalizing” the CSRIC “for the challenges of today and tomorrow.”

“The damage from recent supply chain attacks, like the SolarWinds software breach, demonstrates our need for a coordinated, multifaceted and strategic approach to protecting our networks from all threats,” she said in an announcement.

Among topics that prior CSRICs have explored are emergency alerting, national security preparedness, duplication in National Weather Service alerts, security challenges in Session Initiation Protocol (SIP), and Next Generation 911.

Members of the most recent group included agencies like the National Highway Traffic Safety Administration, FEMA and the National Weather Service; local police, fire and emergency management officials; media entities like iHeartMedia, Cox Communications and the Florida Association of Broadcasters; alerting entities including the AWARN Alliance; telecom companies like AT&T, T-Mobile and Verizon; and internet and security companies like Verisign and SecuLore Solutions.

That group concluded its work in March. The next one will be chartered for two years. The FCC is inviting nominations for membership and a chairperson.

The agency said it is particularly interested in getting nominations from government agencies that have expertise in communications, public safety, emergency management and/or homeland security matters; communications service providers, including broadcasters; developers of software apps and systems for mobile and desktop computing; developers of mobile devices and new technologies; users of communications systems in business, health care, finance and other sectors; and consumer and community organizations including those representing groups with special communications needs.

Details are laid out in the public notice (PDF). Nominations are due by June 1 and will be taken by email, but if you are interested, be sure to read the details and requirements in the public notice first.

 

The post Rosenworcel Wants to “Revitalize” CSRIC appeared first on Radio World.

Paul McLane

Survey Says U.S. Radio Listeners Engaged and Receptive to Ads

Radio World
4 years 1 month ago

In these challenging times, or perhaps because of them, radio continues to play an important role in the lives of consumers, and the majority of radio listeners are receptive to sponsorship messages on the platform. Around 156 million Americans 18+ — 63% of adults — listen to AM/FM radio daily, and they are attracted to it for several reasons.

That’s according to “Radio: Live on Air and Everywhere,” a recent survey conducted by NPR and Edison Research, which also identified six segments of radio listeners, based on why they listen:

  • Radio Heads (9% of radio listeners) — Listen for all audio needs; listen to the most radio;
  • Connection Seekers (16% of radio listeners) — Listen for company and connection;
  • Infomaniacs (18% of radio listeners) — Listen for their need to consume news and information;
  • Rhythm Rockers (27% of radio listeners) — Listen for their need to consume music;
  • Laidback Listeners (17% of radio listeners) — Listen to radio only in the background;
  • Habitualists (13% of radio listeners) — Listen to radio when it is the only option available.

AM/FM radio listeners are more engaged with ads on radio than ads on TV or social media, according to the research, which also said that the heaviest users of radio are also the most open to its advertising messages.

The survey suggested an interesting breakdown of NPR vs. AM/FM listeners. When ranked by time spent listening, the leading three groups, Radioheads, Connection Seekers and Infomaniacs preferred NPR. On the other hand, the trailing three, Rhythm Rockers, Laidback Listeners and Habitualists, listened more to AM/FM radio.

The findings were presented in a webinar hosted by NPR VP of Sponsorship Marketing Lamar Johnson and Edison Research VP Megan Lazovick.

 

The post Survey Says U.S. Radio Listeners Engaged and Receptive to Ads appeared first on Radio World.

Tom Vernon

CPB Announces Federal Grant Amounts

Radio World
4 years 1 month ago
Hands-on legislation: Speaker of the House Nancy Pelosi and Senate Majority Leader Chuck Schumer hold the signed American Rescue Plan Act in March. (Photo OLIVIER DOULIERY/AFP via Getty Images)

Almost 400 public radio stations in the United States now know how much federal grant money they will receive related to the pandemic.

The majority of the radio grants are in the $100,000 to $300,000 range, though there are larger ones, like (for example) KVOD(FM) in Centennial, Colo., which will receive $548,000, and WBEZ(FM) in Chicago will get $740,400.

And three biggies will get between $1 million and $1.4 million each; they are WNYC(FM) in New York, KSJN(FM) in St. Paul and KQED(FM) in San Francisco.

This is part of $175 million in emergency stabilization funds for public media provided by Congress in the American Rescue Plan Act.

The money is “fiscal stabilization grants to public telecommunications entities … to maintain programming and services and preserve small and rural stations threatened by declines in non-federal revenues.”

The Corporation for Public Broadcasting has the job of deciding how to distribute it, and CPB announced Thursday that its board had unanimously approved a distribution plan.

Its allocations were decided by an advisory group of public radio and TV representatives. They decided to split the $175 million pool equally between television and radio.

The amount awarded to each station was calculated by adding the sums of two formulas.

Of the $175 million, $100 million was calculated using the CARES Act formula developed earlier to prioritize small, rural and/or minority stations. The rest was calculated according to Community Service Grant formulas, which take into account various factors including service to rural communities, number of transmitters to cover large areas and the amount raised in non-federal support.

These funds are not intended to cover costs of new technology initiatives, though certain urgent replacement of equipment is provided for.

Pat Harrison, president/CEO of CPB, said in an announcement, “The stabilization funding from Congress will support essential public media services and sustain the broad reach and access that keeps public media resources available online, over-the-air and in communities across the country.” Harrison thanked Congress “for their strong, bipartisan support of public media.”

A list of grantees and their amounts is on the CPB website and at the link below.

American Rescue Act Award Recipients (PDF)

The post CPB Announces Federal Grant Amounts appeared first on Radio World.

Paul McLane

Community Broadcaster: Hidden Figures

Radio World
4 years 1 month ago

The author is executive director of the National Federation of Community Broadcasters. NFCB commentaries are featured regularly at www.radioworld.com.

More than ever, media organizations and other businesses are being open about salary ranges. For a previous generation, this kind of public posting about salaries was unheard of. Yet leaders are seeing there are advantages to this approach.

[Read: Community Broadcaster: How Stations Fight the Virus]

Many of us have seen generic wording before in listings. “Salary commensurate with experience” or variations thereof. For years, this obfuscation around pay was the norm. it benefits the employer to keep pay quiet, so the boss has room come negotiation time. However, big pushes for salary transparency in media have emerged the last three years, with some fields sharing what a baseline could and should be. These tendencies have rattled the fashion we’re accustomed to seeing salaries.

How does your station handle salary and wages in its employment searches? And how can this change be a win?

Almost as common in the generic language are situations where a promising candidate withdraws from a search. In the worst cases, they may drop out after they’ve gotten the offer. Why? In many instances, it is because the employer was cagey about the bottom line until the very last minute. That’s unacceptable for the candidate, who walks away with the impression your station may be cheap and is apt to hide it; and for the station, which just expended hours of paid staff time for a process they’ll now have to restart, all because they avoided a discussion that could have been cleared up by the very first posting.

Some may think that, by posting a salary range, you’ll limit the number of candidates. But really, what’s better: a small pool of candidates who know what they’re walking into, or a large pool of candidates in the dark and needing to either be persuaded by other perks or lied to by omission until the offer comes? And which candidate has higher morale coming in to the job?

There’s also an argument for fairness and diversity in hiring by being open. Last year, the National Federation of Community Broadcasters started collecting anonymously reported salary and wage data. “Chances are you are not facing pressure on pay fairness at the moment. That does not mean your community radio station can’t work on equity and your mission,” the page notes. And it’s true. More organizations want to build trust with candidates, and transparency is a means to uphold this value.

Pay transparency represents a cultural change for radio. But such a change needn’t be difficult. In fact, such change can meet our missions.

The post Community Broadcaster: Hidden Figures appeared first on Radio World.

Ernesto Aguilar

Smith Goes to the Hill to Talk Vaccines

Radio World
4 years 1 month ago
Gordon Smith, NAB president/CEO and a former U.S. senator, appeared Thursday before the Senate Commerce Committee.

Broadcasters are well placed to help the public feel more confident about vaccinations, said NAB President/CEO Gordon Smith.

He said that includes reaching communities of color, multilingual ethnic minorities and rural areas where vaccine hesitancy is highest.

Smith appeared Thursday before the Senate Commerce Committee on Capitol Hill at a hearing on the topic of communicating “trusted vaccine information.”

“Our research showed that everyone simply wants the facts — news stories that make recommendations based on factual reporting,” Smith told the senators. “Fortunately, that is what broadcasters do best — they dig deep to provide accurate information to their communities — not spin, not rumors and without political theater.”

Smith described NAB’s partnership with the Reynolds Journalism Institute on a research project to identify effective vaccine education messaging. Generally, he said, the public is eager for the vaccine, but there is greater hesitancy among demographics such as African Americans, Hispanics, conservative-leaning Whites and women aged 18 to 34.

He said the NAB/Reynolds research “made it clear that a local and regional approach would be more effective than a one-size-fits-all national message,” and said NAB was “gratified that the Department of Health and Human Services has identified local broadcast stations as effective advertising partners.”

And he noted that the NAB is a founding member of the administration’s recently announced Community Corps, that seeks to develop “trusted messengers in local communities to encourage people to get vaccinated.”

He said radio and TV stations “are anxious to serve again as critical partners to government agencies and the public health and medical communities, to arm listeners and viewers with timely, accurate information about vaccines.”

 

The post Smith Goes to the Hill to Talk Vaccines appeared first on Radio World.

RW Staff

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