Industry News

The MSNBC weekend anchor and co-host of the Latina-To-Latina podcast participated via Zoom in an engaging Hispanic Radio Conference interview conducted by SBS EVP/Programming Jesus Salas.

The focus: the power of podcasting targeting Hispanics, and just how personal it can be for those listening to what Alicia Menendez has to say.

Menendez told attendees from New York that she’s been on TV for years, on streaming platforms and even had a radio show on SiriusXM. But, she’s never had the intimacy with the audience than she has with her podcast.

“They give me feedback about their lives, they give me feedback about the show,” she noted. “That’s the reason we do this show. It’s a labor of love. We’re building a community.”

Menendez added that there wasn’t much celebrating when the show was went over 1 million downloads. She said her sights were set on two million downloads, and added, “because that’s how you build an empire.”

Menendez believes she, along with co-host Juleyka Lantigua, who was present in Miami on September 22, have planted the flag as the premiere Latina podcast but also admitted there’s still so much room to grow. Mendendez noed, “Forty four percent of the United States Latina population has never listened to a podcast. There’s a huge opportunity there.”

When Menendez was asked about monetization, she said unfortunately she still has to explain that Latinos are mainstream to some advertisers. “Advertisers do not need a separate marketing budget for our audience.”

The Latina To Latina podcast launched in 2018. Menendez said she learned quickly about the importance of delivering the show consistently and building up a volume of episodes that her audience can go back and listen to.

— With reports from Podcast Business Journal

MIAMI — When it comes to early-morning sessions at a business conference, there’s nothing more enticing than “a riveting dive into some delightful technical details of broadcast regulation” … right?

Based on the strong attendance at the Hispanic Radio Conference in Doral, home to Univision, NBCUniversal’s Telemundo and some of the top Hispanic marketing and advertising leaders in the U.S. today, there could have perhaps been no stronger topic to begin a full day of sessions with.

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Add St. Louis to the market roster of locales where ATSC 3.0-powered NEXTGEN TV is now available to those who have a television set capable of receiving the next-generation broadcast TV signals.

The September 23 launch includes Sinclair Broadcast Group, Meredith Local Media, TEGNA and two Nexstar Media Group stations.

The launch in St. Louis follows a decade of development and months of planning and preparation by the local stations in the market, with Nexstar-owned KPLR-11 serving as the “lighthouse” for sibling KTVI-2, the FOX affiliate; Sinclair’s ABC affiliated KDNL-30, Meredith’s KMOV-4 and TEGNA’s NBC-affiliated KSDK-5.

NEW YORK — Hearst Television has officially turned on the lights at Hearst Audience Marketplace, described as “a data-driven audience-targeting feature enabling marketers to use connected TV (CTV), over-the-top (OTT) and programmatic display/video platforms more easily to reach the most specific category of consumer down to zip-code level.”

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NEW YORK — The Video Advertising Bureau (VAB) has released an in-depth custom analysis of the marketing and media investment strategies of some of the fastest-growing DTC brands.

VAB analyzed the following 30 brands, which the groups says “are each embracing a total audience marketing strategy to successfully fuel business outcomes.”

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In March, Gray Television announced that it was leading a $40 million investment round for Envy Gaming, an eSports and entertainment company based in Dallas. It was noteworthy, as the broadcast TV station owner became the first company among its peers to follow the radio industry’s lead by investing in the growing gaming industry.

Now, The E.W. Scripps Co. is following Gray’s lead by dropping its dollars into a Boca Raton, Fla.-based gaming group.

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NEW YORK — The independent TV measurement and analytics firm known as 605 has expanded its partnership with data and technology provider PlaceIQ, a relationship that brings “always on” planning, measurement and attribution to the television marketplace.

How so?

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If you had registered to attend the 2021 NAB Show that was supposed to take place this October, you can expect to receive a notice that your registration has rolled over to the spring show automatically.

The rollover is for the same attendance package or value.

A spokesperson for the association said that if attendees prefer a refund, they can obtain one by request through March 22.

The 2021 NAB Show had been set for October but was cancelled on Sept. 15 because of the ongoing pandemic. The 2022 convention is scheduled for April 23 to 27.

Meanwhile the AES Show, which had planned to colocate with NAB, now will be done online; program details have been posted.

The post NAB Show Registrations Roll Over appeared first on Radio World.

A Class B FM serving the capital city of Ohio with rock ‘n’ roll programming, along with its “Jack FM” Class A sibling and “Easy” AM with a FM translator, are getting a little bit of an ownership twist.

Not to worry, listeners: North American Broadcasting Company isn’t making any changes to the station’s programming.

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Joan Warner, the CEO of Commercial Radio Australia, will step down early next year.

“The search for a replacement CEO will commence immediately with the aim of a new CEO taking up the position during the first quarter of 2022,” the organization stated in an announcement.

It said she originally intended to leave at the end of December but will stay another three months to allow a more comprehensive search.

“There are also major projects with which the board has asked I continue to assist in the early implementation stages and to ensure a smooth and seamless handover to the incoming CEO.”

This past July was her 20th anniversary in the CEO position. CRA represents the interests of commercial radio broadcasters in the country. Known as the Federation of Australian Radio Broadcasters when Warner started, it changed its name to Commercial Radio Australia Limited in 2002.

The announcement was made by CRA Chair Grant Blackley, who said Warner has had “a substantial and meaningful impact on CRA and the industry over the past two decades and has worked tirelessly to advance the strategic imperatives for a healthy and vibrant radio industry.

“The radio industry has recovered well from the COVID impact and is gaining further momentum with a renewed commercial approach at industry level to drive increased share of advertising to radio,” Blackley said.

He noted that CRA recently announced an important change in radio measurement. “The Australian metropolitan radio ratings will undergo a major revolution in response to the rapid digitization of audio consumption in Australia, with live streaming data to be integrated into a new multimillion dollar hybrid measurement system.

“There is an extensive amount of work already underway across industry integration with smart speakers and connected cars, an improved and comprehensive all-of-industry automated trading platform to be implemented in 2022, and the continued maturity and acceleration of both podcasting and audio streaming platforms.”

The website The Industry Obsesrver wrote, “During her tenure, Warner was responsible for the planning, rollout and implementation of DAB+ digital radio in the five metro capitals, covering up to 60% of the natation population, and the subsequent push into regional Australia … Her relationship with creatives, rightsholders and the state-funded triple j network was, at times, frosty.”

[Related: Read Radio World’s interview with Warner about DAB+ in Australia in our recent free ebook.]

The post Warner to Step Down at Commercial Radio Australia appeared first on Radio World.