Borrell: OTT Ad Revenue Tripled for Local TV Stations In 2024
Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital revenue at local stations, up from approximately 10% the prior year, according to Borrell Associates’ 2025 Annual Digital Benchmarking Report. Borrell estimates that local TV […]