Lionsgate and Debmar-Mercury have selected LTN to launch and deliver the newly launched MovieSphereGold all-movie digital multicast network and Free Ad-Supported Streaming Television (FAST) channel via the company's multicast-enabled, purpose-built IP video distribution network.
In one fell swoop, the FCC under Chairman Brendan Carr has done a little more than a "delete, delete, delete" as part of the agency's sweeping clean-up of inactive, "unnecessary" and "outdated" items that have been collecting dust over the past several years.
Marketers’ cooling optimism, uncertainty around US trade policies, the impact of AI adoption and the dominance of digital channels on media planning. These are the top themes examined in WARC's newly released annual report, "The Voice of the Marketer."
At the end of 2025, the VP/General Manager of the two stations operated by Sinclair Inc. in Titletown will retire. There won't be a national search for his successor: The current Station Manager for the Green Bay, Wisc., pair will assume that role come 2026.
Here's something that broadcast TV stations eager to transition to the ATSC 3.0 broadcast TV standard may get excited about. GatesAir has introduced a new version of its Maxiva XTE software-defined television exciter with NEXTGEN TV its key focal point.
A media buying collective built for independent agencies and mid-market advertisers has secured a new partnership with FreeWheel, the Comcast-owned global technology platform for the streaming advertising ecosystem.
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