As the companies see it, advertisers have an insatiable demand for innovative data offerings to measure performance and guide media campaigns. Strata customers will now have the ability to transact and analyze ad delivery using VALID, VideoAmp’s data and technology engine.
KMOV-4 along with the recently created "Matrix Midwest" will air select St. Louis Cardinals games across the 2025 season. Gray TV stations in Cape Girardeau and Springfield, Mo.; Memphis; Jonesboro, Ark.; Rockford, Peoria and Quincy, Ill.; Evansville, Ind.; and in Sioux City, Cedar Rapids, Ottumwa, Davenport, and Rochester/Mason City, Iowa also plan to air the games.
TEGNA's connected TV and over-the-top local ad platform, Premion, has achieved “TAG Platinum” status by achieving three different certifications from the Trustworthy Accountability Group, a global certification program focused on "safety and transparency" in digital advertising.
The new deal allows the direct broadcast satellite service provider continued access to TelevisaUnivision channels for both DirecTV and its U-verse service. The agreement is inclusive of channels associated with the Univision and UniMás broadcast networks, and the TUDN and Galavisión sports and entertainment-focused cable television networks.
The updated forecast shows “slight” adjustments to previous estimates for 2025, with advertising revenue (excluding political) adjusted up by a meager 0.03 percent from the last forecast and total local ad revenue, including political spending, adjusted up by 0.1 percent.
Media workflow software provider vCreative is bringing to market a new integration that combines the offerings behind its vPromotions product and those from PromoSuite Mail. The result is what the companies call a "streamlined solution" for contest management, winner communication, and continuous audience engagement.
The next anchor of NBC's late-afternoon national newscast has been revealed, and the man chosen to succeed Lester Holt is presently a senior national correspondent who also anchors a show focused on the "Top Story."
NAB Chief Technology Officer Sam Metheny recently wrote of the “fragility” of the satellite-based GPS system, one that Diamond Consulting principal Patrick Diamond says has no backup. One possible solution is the NAB's own Broadcast Positioning System. The March FCC Open Meeting could see a discussion on it.
The Hispanic audio-focused media company founded and led by Raúl Alarcón Jr. has successfully extended the maturity date on its four-year-old credit facility, giving it until late August to satisfy its lenders — and at a marginally higher interest rate.
The CW Network, controlled by Nexstar Media Group, has revealed its Spring 2025 premiere dates for new and returning programming. This includes the forthcoming dramatic series "Sherlock & Daughter" and two returning series.
Richard Horrmann, SVP of Strategic Communications for Disney Entertainment Television, noted that some 6% of ABC News Group and Disney Entertainment Networks employees are losing their jobs as part of the effort. Many are based in New York.
She's a noted producer and founder of an entity "dedicated to bringing creative audio projects to life." Meet the newest member of the New York Festivals Radio Awards Advisory Board.
The fourth digital multicast network to be offered by an Atlanta-based entity led by President/CEO Jonathan Katz has signed on the air. Promising "endless thrills through first-hand, high-adrenaline, crime-focused programming," the diginet launched with more than 90% coverage of U.S. households.
It has all of 9 watts of power and serves a rural area of the sprawling Atlanta market, due west of the town of Woodstock, Ga. Soon, this FM translator will have a new owner.
“Should we expect broadcast deregulation? I think it’s absolutely clear that we will.” Those words caused a welcome stir at the 2025 NAB State Leadership Conference as radio and TV operators seek freedom to take on "Big Tech" with their presence in the Nation's Capital, and Republican FCC Commissioner Nate Simington is ready to help.
A change of setting and the company of loved ones can shift your outlook. But, respected public relations professional and "Zoom expert" Rosemary Ravinal did not anticipate that her grandson, Mo, would provide a fresh perspective on storytelling during her visit.
As 2024 came to a close, Waterstone emerged as a major Salem shareholder. Now, paperwork has been filed with the Commission seeking its approval of an arrangement that sees Waterstone gain some $40 million worth of preferred shares in the media company focused on secular and non-secular programming.
The National Association of Broadcasters at its State Leadership Conference in Washington, D.C., has revealed the 10 winners of the 38th annual NAB Crystal Radio Awards. The winners were chosen by a panel of judges representing the broadcast industry, community service organizations and public relations firms.
Add Graham Holdings Co. to the companies that have released their fourth quarter 2024 earnings and have enjoyed the riches of a strong election-ad season. Graham Media Group, its TV division, saw lower core advertising demand in the final three months of 2024. But, it was offset in part by political advertising.
The company led by CEO Mary Berner has experienced a significant decline in its share value since March began. On Tuesday, the decline continued, sending "CMLS" down to a fresh post-bankruptcy low. Nasdaq could be eye a minimum trade delinquency, should trends not reverse soon.
