WARC: ‘Big Tech’ In Driver’s Seat For Global Ad Market Growth
Global advertising spend is now on course to close out 2025 with growth of 8.9% to $1.19 trillion, an upgrade from WARC’s September forecast. Why? Don't look to linear media, as WARC says the change is due to strong results from "Big Tech" platforms and a muted impact on global trade from tariffs.
