MB Docket 03-130: Definition of Radio Markets Outside Arbitron Radio Survey Areas
Even though the media concentration rules of the FCC have been overturned, that order did spawn a Notice of Proposed Rulemaking to inquire on how markets will be defined in areas outside the areas surveyed by Arbitron.
In our comments, we rebutted the FCC's proposal to use county boundaries to define media markets. REC counterproposed markets that actually reflect the coverage of clusters of stations that serve the same area.
REC defines specific market areas in Southern California and Arizona.