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That's a question Gordon Borrell and his Borrell Associates advisory firm tackled in a 2026 forecast-filled webinar. What's the big takeaway for broadcast radio and television, as advertisers continue to see digital video solutions and their hypertargeting efforts as an affordable and effective choice?

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An expansion of iHeartMedia's podcast platform offerings will see equal support for both audio and video distribution of on-demand shows, and this will bring creators full access to eyes and ears within both the app and web versions of the iHeartRadio content hub.

More than 100 Philadelphia-area high school students this autumn had the opportunity to learn inside one of Audacy Inc.'s flagship properties — a storied all-News station once a crown jewel in the Westinghouse family. On Dec. 13, a graduation ceremony was held at Temple University for the participants.

A 5G leader that was formed and purpose-built to "rapidly deliver secure, high-performance 5G and 6G commercial technologies that integrate mission-focused AI and machine-learning capabilities" to meet the federal government's is welcoming a former FCC Commissioner as a Director.

It's described as "a full-stack technology and media company that connects brands with audiences through high-impact, measurable advertising experiences." It now enjoys a partnership with the ad-supported visual entertainment company owned by Byron Allen.

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term strategic partnership, and this means Roku data will now be incorporated into Nielsen’s advanced campaign measurement and outcome products.

How did the month of November look when it comes to eyeballs and viewer consumption, according to Nielsen? The measurement period unveiled "a complex television landscape defined by live sports, strategic streaming releases and the Thanksgiving holiday," Nielsen said as it released its latest edition of The Gauge.

It's been one of the hottest rumors that insiders insist is a done deal, yet no one is talking on the record. The subject? FOX has a plan in place to assume control of the CBS Television Network via a shared services agreement. A FCC filing made last week by FOX advocates for the eye-opening scenario.

The holiday shopping season is reaching is conclusion, and for the week ending December 21 one fine chocolate brand stepped up its efforts to attract customers. So did a venerable soft drink brand, which in 2024 took the heat for AI-generated Christmas-themed creative.

The technologies have become more sophisticated and reliable

The post In Streaming, Resiliency and Monitoring Grow in Importance appeared first on Radio World.

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The Commission adopted a Report and Order amending its rules to provide regulatory certainty and clarity to LPTV broadcasters.

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Black broadcasters worry minorities will have fewer ownership opportunities

The post Groups Ask FCC to Alter Course on Radio Ownership Reform appeared first on Radio World.

The Commission adopted a Report and Order amending its rules to provide regulatory certainty and clarity to LPTV broadcasters.