The next national EAS test is coming up in two weeks The date was set earlier, as we’ve reported; and now FEMA and the FCC are highlighting it in public announcements.
This year’s test focuses on national alerting in the absence of internet.
The nationwide test of the Emergency Alert System will take place on Wednesday, Aug. 7. It will be sent to radio and television stations beginning at 2:20 p.m. EDT.
“The test is being conducted through FEMA’s Integrated Public Alert and Warning System,” the FCC stated. “This year, the test message will originate from designated radio stations, known as Primary Entry Point stations, which participate in a component of IPAWS called the National Public Warning System. All other radio and television stations, cable, wireline service providers and direct broadcast satellite service providers should subsequently receive and broadcast the test message.”
It noted that this test will not include a message on cell phones via Wireless Emergency Alerts.
“This year’s test will evaluate the readiness of the national alerting capability in the absence of internet connectivity. The test will be approximately one minute long, have a limited impact on the public with only minor interruption of radio and television programs, and will be similar to regular monthly EAS tests. Both the audio message and text crawl should be accessible to people with disabilities.”
Stations must report how it went to the commission by filing ETRS Form Two on the day of the event, by midnight Eastern time; and then post-test data is due via Form Three by Sept. 23. Those forms become available in the commission’s online system at the time of the test. Filers can access it through the FCC website using their registered FCC username associated with their FCC registration numbers.
In the world of audio, we can expect virtualization and the automation of workflows to be a bigger focus in years to come.
This is one of the conclusions of a report from IABM, an international trade association for suppliers of broadcast and media technology. It is the first time the association has put out standalone report about the audio sector.
The report is for its members, but the association released a summary of highlights. Quoting directly from IABM:
- Audio — as with video — is transitioning to IP to leverage its potential benefits in terms of efficiency, flexibility, remote production and immersive audio;
- To date, deployment of AoIP has been slow, with a hybrid approach being favored;
- AES67 is seen as a positive development;
- Multiple standards continue to be used in the audio industry;
- Virtualization and automation of workflows were identified as a major focus for the future;
- Immersive audio is still very much in its infancy in most sectors;
- Drive for simpler and more cost-effective products as budgets continue to be squeezed;
- Rise of streaming platforms and content investment impacting technology development;
- In contrast, television and radio broadcasters’ budgets are being squeezed, leading to a sharp focus on efficiency.
IABM said the report shows that efficiency is “an ever more important driver in the audio sector — doing more with less, together with a requirement for technology that is easier to use for less skilled operators. The push for efficiency is driving a shift to virtual consoles, with remote production features also becoming increasingly important for the same reason.”
It quoted Lorenzo Zanni, the association’s head of insight and analysis, saying the need for increased efficiency, combined with changing skillsets at customer organizations, are the biggest drivers in the audio business. He said that increased programming investment and the proliferation of distribution platforms used by organizations, including radio stations, makes efficiency even more important. “Rising requirements, flat budgets, and technology developments have also driven pricing down, but the requirement for highest quality audio remains.”
IABM said it based this report on public and private financial data of audio technology buyers, such as radio stations; interviews with audio technology businesses; survey evidence; and secondary sources such as news, announcement and earnings calls.
The post Audio Market “In Midst of Radical Transition,” IABM Finds appeared first on Radio World.
International media group and leading digital publisher Future PLC has announced the U.S. launch of The Video Show, to be held Dec. 4–5, 2019 at the Walter E. Washington Convention Center in Washington. Future PLC is the parent company of TV Technology, Creative Planet Network, B&C, Multichannel News and other major media technology B2B brands.
As the Mid-Atlantic region’s biggest event for video professionals and enthusiasts, The Video Show encompasses every aspect of video and content creation, showcasing a multitude of brands alongside a dedicated program of seminars, live demos and masterclasses through eight premium groupings called “Studios.”
The inaugural U.S. event follows the successful launch of The Video Show in the U.K.. It debuted earlier this year in March in conjunction with The Photography Show at The NEC in Birmingham, England. That event drew 32,000 visitors and 300+ brands, including top industry names like Blackmagic Design, Canon, Nikon, Sennheiser and others.
Aimed at attracting attendees from a broad range of industries including production, broadcast, streaming, online/mobile media, events, newsgathering, government, education, AV and more, The Video Show will allow enthusiasts and professionals alike to get their hands on the latest gear, try out new techniques, and learn about different aspects of videography from some of the best names in the industry.
Participants can expect to see dozens of sessions across multiple tracks in The Video Show’s eight premium Studios, each delivering its own unique content including panel discussions, tutorials, keynote addresses and presentations delivered by experts in their fields, including:
- Independent Filmmaking
- Live Streaming
- Sports Production
- Nature & Wildlife Documentary Production
- Mobile Newsgathering
- Corporate Communications & Internal Video
- Weddings and Live Events
- The Editing Suite
- Military, Government & Publicly Funded Video
- Audio Visual
- 360 Video and Virtual Reality
- Social Video
- The Future of Video
- Production in Washington, D.C.
- The Business of Video
- Video Production Essentials
“We are absolutely thrilled to be bringing The Video Show to the United States,” said Jonny Sullens, head of events, Future. “Following on the success of the U.K. event earlier this year, we’re confident that The Video Show will become a must-attend video expo and conference for Washington, D.C. and Mid-Atlantic region video professionals and enthusiasts, as well many other visual storytellers, so they can remain at the top of their game.”
“In today’s rapidly evolving video production landscape, we’re excited to offer professional videographers a chance to get up close and personal with the best in the business,” said The Video Show Conference Director Cristina Clapp. “With eight specialized Studios of premium content focused on independent filmmaking, streaming, live events, sports production, web and mobile video, and the future of video and beyond, The Video Show has something for everyone.”
Register now at https://www.thevideoshow.com/begin to save $25 and secure Early Bird rates for The Video Show’s eight premium Studios. Registration for The Video Show is free through Dec. 3, allowing access to the 80+ exhibitors on the show floor. Early Bird rates for premium Studio content are half-price: $24.50 for a one-day Studio Access Pass and $37.50 for a two-day Studio Access Pass. At the door Dec. 4–5, registration for The Video Show goes up to $25, with one-day Studio Passes available for an additional $45 and two-day Studio Passes available for $75.
In his effort to continue the modernization and streamlining of the FCC’s process, the commission’s Chairman Ajit Pai has developed a new pair of proposals.
The first proposal would continue the FCC’s efforts to move to electronic filing and correspondence in an effort to reduce its use of paper by fully transitioning the Universal Licensing System to an electronic format. Pai’s second proposal is meant to expedite hearing processes by expanding the use of written hearings.
“By transitioning more records and communications from paper to electronic format, we can save money and increase our efficiency,” said Pai. “And by streamlining our hearing rules, we can resolve disputes more quickly, which will benefit the private sector as well as the commission. I hope that my colleagues will join me in supporting these good-government initiatives.”
No timetable was given for these proposals to be accepted.
The post Pai Seeks to Modernize FCC Processes With New Proposals appeared first on Radio World.
The recipients for the Georgia Association of Broadcasters’ 2019 Angelo Ditty-Frank McLemore Engineering Award have been revealed: James Gay, Tom Giglio and Bob Hellbush.
Gay is the vice president of engineering for iHeartMedia. Giglio is the vice president of engineering for Lincoln Financial Media. Hellbush is currently an independent contract, but previously worked as a senior engineer for Cox Media Group.
According to GAB, all three of the 2019 recipients have spent more than 20 years as a broadcast engineer, with the majority of their careers spent in Georgia. Each has also shown “professionalism among colleagues and willingness to help other engineers in support of the industry,” as the announcement describes.
The Angelo Ditty-Frank McLemore Award will be presented to Gay, Giglio and Hellbush during GAB’s annual GABCON conference on Sept. 28.
The post Georgia Association of Broadcasters Announce 2019 Engineering Award Winners appeared first on Radio World.
When you’re running 250 radio stations from nearly a dozen locations nationwide, having the right automation system matters especially in times of disaster. SiriusXM set out to settle on one automation system with the tools needed to realize increased workflow efficiencies while protecting its air products at its Washington, D.C., and New York-based operations as well as its satellite stations.
This white paper explores how SiriusXM is leveraging RCS’s Zetta automation software and its site replication capability in the new Zetta Cloud to address the challenges that faced the broadcaster.
- problems preventing the full potential of multi-site collaboration were eliminated
- local producers gained greater access to metadata for their assets
- streamlining workflow across multiple sites increased the power of replication
- the cloud-based solution continues operations remotely without need for disaster recovery facilities
The post Solving Workflow Challenges with Cloud-based Safety Net appeared first on Radio World.
Like many Radio World readers, I do a lot of work in both traditional radio and digital media, where nearly everything can be measured. When a program concludes, most advertisers want to know the final metric results or key performance indicators.
Anyone who presents media metrics regularly has learned that most people don’t actually know basic definitions or have the necessary context to draw actionable conclusions.
So what’s a media person to do? Here are two suggestions:
- To prevent unhappy clients at the conclusion of a media campaign, you should agree on expectations at the very start. This discussion and subsequent negotiation is as important as getting the sales order. Why? Because it greatly increases the chances of return business, instead of one and done.
- Learn as much as you can about radio ratings and digital metrics in order to make sense of them. This starts with defining which metrics are important. This learning curve requires practice and even tests to ensure that your sales reps can walk the walk and not just fake it till they make it.
Agreeing on outcome expectations seems elementary, yet I find that people generally are surprised when I bring it up as the first topic — even before we discuss budget, creative execution or placement. Understanding what clients are attempting to accomplish, or are even willing to accept as an outcome, is tremendously useful in delivering a happy ending.
Perhaps your client won’t even care about media metrics; they may care only about immediate cash register results … and if short-term efforts to move goods or sell services is all that matters, it totally affects the creative you run and the length of the advertising schedule.
If you’re not following, here’s a simple example from my very distant past.LUCKY LAPIDUS
I was doing a live two-hour remote from a car dealership. (Remember those?) It was raining. It was dark. I was young and naïvely asked the manager how many cars he expected to sell. He was sure that by the time I was off the air, he would have sold at least two cars, covering the cost of the remote and securing reasonable profit.
I was concerned. My first thought was that I was talking with one crazy car guy, and my second was wondering if the sales rep from my station had discussed this expectation with him.
However, I did have one weapon in my arsenal: lots of free food. Turns out he sold four cars. Call it dumb luck — or the most amazing remote I’d ever orchestrated. Either way, it would have been much better to have set that expectation prior to execution.WORKING WITH SEASONED SPONSORS
Fortunately, most advertisers do not expect to measure a campaign based on direct sales action. Seasoned sponsors realize that building a brand takes time and investment. The advertiser or their agency will likely care about metrics — even if they require repeated explanation.
Think agencies always understand metrics? Think again. A lot of people fake it.[Nostalgia for the Good Ol’ Days]
Fortunately, this isn’t rocket science. There are many resources online, and there are lots of consultants who can provide training.
A fun place to start is studying SMART criteria. This is an acronym often attributed to George Doran and developed by management guru Peter Drucker. It standards for: Specific, Measurable, Assignable, Realistic and Time-related.
Don’t confuse goals with key performance indicators. They are not the same thing! A goal is what you’re attempting to achieve. The KPI can inform your decision about whether or not you’re on track to achieve that goal.
My goal was to start you thinking about setting expectations up front and openly discussing results/metrics. Hopefully, I was successful. If not, well… I’m glad I haven’t forgotten how to do radio remotes from car dealerships!
Mark Lapidus is a longtime contributor to Radio World. Email him with comments or your own promo successes at firstname.lastname@example.org.
The author is founder and project manager for Radiodays Europe and Asia.
STOCKHOLM — Radio is part of the lives of people around the world. In Asia this can amount to where hundreds of millions of listeners who tune in every day. Radio is a strong, inexpensive and effective medium to reach mass audiences.
Many of the challenges facing traditional radio elsewhere in the world are about to hit Asia. These include the expansion of music streaming services and ad investments being divided among other platforms such as social media. But the structure and maturity of the region’s radio industry differs a lot.LANDSCAPE
Private radio is fairly new to many countries in Asia. India is one such example, where programs are mainly music-based and stations are still developing their brands and formats. Also, there is little standardization in tracking listening habits in many Asian countries and many groups tend to rely on their own figures. This leads to confusion for agencies that want to know what radio can deliver.
Public-service media is often closely monitored and controlled by government. But entertainment, music and sports offer broadcasters the potential to build strong radio brands they can further expand into social media, events and other activities. Something many are now exploring.
There are also new, more speech-based stations, such as business stations in Singapore and Kuala Lumpur. A particular strength for radio is its closeness to its audience, in many countries manifested by stations broadcasting in the various local languages. This is also true for community radio, which are vibrant and widespread in parts of Asia, especially India, Nepal and Bangladesh.[Love Radio Finds Niche in Shanghai]
Radio plays an important role when natural disasters strike, frequently making the difference between life and death for millions of people. It’s often the only way of conveying information, be it earthquakes in Nepal, storms in the Philippines or tsunamis in Japan.
Radio´s easiness to use is an asset, but radio sets in homes are not as common as you might expect. FM radio saw a rise in listenership in India when nearly everyone had a mobile phone with built-in FM receivers. But today with new mobile phones coming into the market without FM, there is a new challenge. Will internet audio in phones lead the way to podcasting, as in the west? Or will Spotify and music streaming´s personalized offers replace traditional radio listening?
There is a fast growing podcasting scene in India. However, podcasting has not yet really taken off much elsewhere in Asia, even if there are exceptions to the rule. For example, an investigative journalism podcast in Korea played an important role in bringing down the former president Park Geun-hye, who was sent to jail for corruption charges. Both community radio and podcasts can play a role in telling other stories, of ordinary people and in new ways, than you usually would hear on the radio.
And what about digital? If digital means terrestrial digital broadcasting, there has been a growing interest with DAB+ trials and spectrum allocation coming into play in several countries, including Thailand and Indonesia. In India, the state broadcaster All India Radio has decided to use the Digital Radio Mondiale standard for digital broadcasting.THE EVENT
The future of the radio and audio businesses in Asia-Pacific will be the focus of Radiodays Asia, the new conference from the team that produces the Radiodays Europe radio and audio conference. Radiodays Asia will take place being in Kuala Lumpur Aug. 27–28 in collaboration with Asia-Pacific broadcasters and organizations, including Asia Pacific Institute for Broadcasting Development (AIBD), Commercial Radio Malaysia, Commercial Radio Australia and the Public Media Alliance.
In addition to welcoming broadcasters from across Asia, the event will also set the stage for industry executives from around the world, including from ABC, Southern Cross Austereo, Nova and Eardrum in Australia, Google U.S., BBC, Virgin UK, Bauer Radio, Radioplayer and Radiocentre in Europe, as well as research companies such as Nielsen, Xtra Insight and GfK.
All media, including radio, is facing increasing obstacles due to fast digital transformation and changing media habits. At the same time, there is a worldwide rise in investment and usage of audio on new platforms, opening up a new dawn for radio and a new golden age of audio.
Radiodays Europe serves as a platform for European broadcasters to discuss and learn about future challenges for radio and audio. Radiodays Asia will deliver the same benefits for Asian radio and audio businesses, with the focus on its vibrant, diverse and progressive radio markets at the inaugural Radiodays Asia 2019.
Our goal is that Radiodays Asia will be a platform from where Asian broadcasters can be inspired to innovate to face the future challenges. A place to learn from the best in the rest of the radio world — and a come to be to understand radio and audio trends in Asia-Pacific, from Korea to Malaysia, from Australia to India.
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